A data profile of the people who buy, follow and care about Therapy in Portugal — modelled from more than twelve digital signal sources. Therapy has an estimated audience of 2,746,298 people in Portugal.
The average Therapy fan in Portugal is 45.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Lingerie, Manicure, Costume jewelry, with strongest over-indexing on Lingerie (1.53× the country average).
Demographically, the Therapy audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Therapy fan in Portugal is more female, around 45.0 years old, with strong Family Orientation tendencies and a notable affinity for Lingerie.
The key figures that characterise the Therapy profile in Portugal.
59.0% are female, 41.0% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 45.0 |
| Estimated audience size | 2,746,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Therapy audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
Where the Therapy audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~2M | 2.34× | |
| 02 | Setúbal District | ~400K | 1.24× | |
| 03 | Faro District | ~200K | 1.14× | |
| 04 | Porto District | ~700K | 1.10× | |
| 05 | Santarém District | ~100K | 1.10× | |
| 06 | Leiria District | ~200K | 1.01× | |
| 07 | Azores | ~80K | 0.99× | |
| 08 | Viana do Castelo District | ~70K | 0.99× | |
| 09 | Castelo Branco District | ~50K | 0.99× | |
| 10 | Bragança District | ~30K | 0.99× | |
| 11 | Portalegre District | ~30K | 0.99× | |
| 12 | Madeira | ~80K | 0.98× | |
| 13 | Guarda District | ~30K | 0.98× | |
| 14 | Coimbra District | ~100K | 0.97× | |
| 15 | Beja District | ~40K | 0.97× | |
| 16 | Vila Real District | ~50K | 0.96× | |
| 17 | Évora District | ~50K | 0.96× | |
| 18 | Aveiro District | ~200K | 0.95× | |
| 19 | Viseu District | ~90K | 0.95× | |
| 20 | Braga District | ~200K | 0.94× |
The strongest cross-interests of the Therapy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Physical therapy | Business & Career | 2.05× | ||
| 02 | Tooth brushing | Health | 1.96× | ||
| 03 | Alternative medicine | Business & Career | 1.87× | ||
| 04 | Massage | Health | 1.85× | ||
| 05 | Manicure | Beauty & Wellness | 1.82× | ||
| 06 | Toothbrush | Beauty & Wellness | 1.82× | ||
| 07 | Mascara | Beauty & Wellness | 1.80× | ||
| 08 | Microwave oven | Home & Garden | 1.64× | ||
| 09 | Oysho | Fashion & Accessoires | 1.64× | ||
| 10 | Preventive healthcare | Health | 1.59× | ||
| 11 | Costume jewelry | Fashion & Accessoires | 1.58× | ||
| 12 | Romance novels | Literature | 1.57× | ||
| 13 | Shampoo | Beauty & Wellness | 1.54× | ||
| 14 | Bershka | Shopping | 1.54× | ||
| 15 | Lipstick | Beauty & Wellness | 1.54× | ||
| 16 | Lingerie | Fashion & Accessoires | 1.53× | ||
| 17 | EDreams | Travel & Leisure | 1.53× | ||
| 18 | Grocery store | Food & Beverages | 1.53× | ||
| 19 | Renewable energy | Business & Career | 1.52× | ||
| 20 | Hair removal | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.50× | |
| Community Orientation | OPEN | 1.47× | |
| Mindfulness | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.99× | |
| Spirituality | BALANCE | 1.00× | |
| Social Media Usage | JOY | 1.00× |
Therapy has an estimated audience of 2,746,298 people in Portugal, concentrated in Lisbon District and Porto District.
59.0% of Therapy fans are female, 41.0% are male, with an average age of 45.0 years.
Therapy fans show strongest brand affinity for Lingerie (1.53×), Manicure (1.82×), and Costume jewelry (1.58×) over the country average.
Therapy fans in Portugal are most concentrated in Lisbon District (reach ~2M), Porto District (reach ~700K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Therapy itself, the audience over-indexes on Manicure (1.82×), Costume jewelry (1.58×), Romance novels (1.57×), and EDreams (1.53×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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