A data profile of the people who buy, follow and care about Therapy in India — modelled from more than twelve digital signal sources. Therapy has an estimated audience of 9,320,252 people in India.
Therapy has an estimated audience of 9,320,252 people in India. 29.2% are female, 70.8% are male, average age 36.8. Top brand affinities: Psychology, Himalayas, Innovation, Nonprofit organization, Young's.
Top brand affinities include Psychology, Himalayas, Innovation, with strongest over-indexing on Psychology (1.53× the country average).
Demographically, the Therapy audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Therapy fan in India is more male, around 36.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Psychology.
The key figures that characterise the Therapy profile in India.
29.2% are female, 70.8% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 36.8 |
| Estimated audience size | 9,320,252 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Therapy audience comes from India.
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
The strongest cross-interests of the Therapy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sugar substitute | Food & Beverages | 2.16× | ||
| 02 | Herbalism | Health | 1.99× | ||
| 03 | Crystal | Fashion & Accessoires | 1.93× | ||
| 04 | Himalayas | Travel & Leisure | 1.87× | ||
| 05 | Alternative medicine | Business & Career | 1.83× | ||
| 06 | Self-love | Health | 1.78× | ||
| 07 | Clinic | Health | 1.75× | ||
| 08 | Hindustan | Politics & Society | 1.70× | ||
| 09 | Innovation | Business & Career | 1.67× | ||
| 10 | Microwave oven | Home & Garden | 1.67× | ||
| 11 | Pharmacy | Business & Career | 1.64× | ||
| 12 | Real property | Home & Garden | 1.61× | ||
| 13 | Young's | Food & Beverages | 1.60× | ||
| 14 | Charitable organization | Politics & Society | 1.60× | ||
| 15 | Shampoo | Beauty & Wellness | 1.58× | ||
| 16 | Nonprofit organization | Politics & Society | 1.56× | ||
| 17 | Cabinetry | Home & Garden | 1.56× | ||
| 18 | Philanthropy | Arts & Culture | 1.55× | ||
| 19 | Psychology | Business & Career | 1.53× | ||
| 20 | Lodging | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.75× | |
| Community Orientation | OPEN | 1.57× | |
| Indulgence | JOY | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Creativity | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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