A data profile of the people who buy, follow and care about Therapy in Norway — modelled from more than twelve digital signal sources. Therapy has an estimated audience of 890,674 people in Norway.
Therapy has an estimated audience of 890,674 people in Norway. 58.4% are female, 41.6% are male, average age 46.0. Top brand affinities: Biltema, Flower, Gina Tricot, Happiness, Dogs.
Top brand affinities include Biltema, Flower, Gina Tricot, with strongest over-indexing on Biltema (1.69× the country average).
Demographically, the Therapy audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Community Orientation, Mindfulness.
The typical Therapy fan in Norway is more female, around 46.0 years old, with strong Community Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Therapy profile in Norway.
58.4% are female, 41.6% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 46.0 |
| Estimated audience size | 890,674 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 40% |
of the worldwide Therapy audience comes from Norway.
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
The strongest cross-interests of the Therapy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Web conferencing | Technology & Electronics | 2.78× | ||
| 02 | Self-awareness | Health | 2.38× | ||
| 03 | Gina Tricot | Fashion & Accessoires | 2.30× | ||
| 04 | Flower | Home & Garden | 2.29× | ||
| 05 | Self-love | Health | 2.20× | ||
| 06 | Island | Travel & Leisure | 2.11× | ||
| 07 | Skirt | Fashion & Accessoires | 1.94× | ||
| 08 | Instant messaging | Internet & Social Media | 1.90× | ||
| 09 | Fiction books | Literature | 1.86× | ||
| 10 | Medicine | Business & Career | 1.79× | ||
| 11 | Health care | Business & Career | 1.74× | ||
| 12 | Happiness | Health | 1.72× | ||
| 13 | Biltema | Business & Career | 1.69× | ||
| 14 | Modern architecture | Arts & Culture | 1.68× | ||
| 15 | Hair products | Beauty & Wellness | 1.67× | ||
| 16 | Spas | Beauty & Wellness | 1.65× | ||
| 17 | Hobby | Home & Garden | 1.64× | ||
| 18 | Crochet | Home & Garden | 1.54× | ||
| 19 | Science | Business & Career | 1.52× | ||
| 20 | Dogs | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.70× | |
| Mindfulness | BALANCE | 1.43× | |
| Tradition | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.98× | |
| Luxury Orientation | PREMIUM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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