A data profile of the people who buy, follow and care about Self-awareness in Sweden — modelled from more than twelve digital signal sources. Self-awareness has an estimated audience of 1,094,631 people in Sweden.
Self-awareness has an estimated audience of 1,094,631 people in Sweden. 78.2% are female, 21.8% are male, average age 45.5. Top brand affinities: Expressen, Aftonbladet, IKEA, Self-knowledge (psychology), Tradera.
Top brand affinities include Expressen, Aftonbladet, IKEA, with strongest over-indexing on Expressen (1.86× the country average).
Demographically, the Self-awareness audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Urban Lifestyle, Travelling.
The typical Self-awareness fan in Sweden is more female, around 45.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Expressen.
The key figures that characterise the Self-awareness profile in Sweden.
78.2% are female, 21.8% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 78.2% |
| Male | 21.8% |
| Average age | 45.5 |
| Estimated audience size | 1,094,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Self-awareness audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 15.1% |
| Brazil | 7.9% |
| Japan | 6.3% |
The strongest cross-interests of the Self-awareness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-knowledge (psychology) | Health | 5.01× | ||
| 02 | Self-love | Health | 2.93× | ||
| 03 | Motivation | Business & Career | 2.46× | ||
| 04 | Happiness | Health | 2.16× | ||
| 05 | Expressen | News | 1.86× | ||
| 06 | Dogs | Pets & Animals | 1.84× | ||
| 07 | Internet & Social Media | 1.82× | |||
| 08 | Animal | Pets & Animals | 1.81× | ||
| 09 | SVT Play | Movies & TV | 1.78× | ||
| 10 | Child | Kids & Family | 1.75× | ||
| 11 | Boozt | Shopping | 1.74× | ||
| 12 | Aftonbladet | News | 1.69× | ||
| 13 | Tradera | Shopping | 1.69× | ||
| 14 | IKEA | Home & Garden | 1.68× | ||
| 15 | Nature | Home & Garden | 1.63× | ||
| 16 | Biltema | Business & Career | 1.60× | ||
| 17 | Avanza | Business & Career | 1.58× | ||
| 18 | Internet & Social Media | 1.58× | |||
| 19 | Culture | Literature | 1.55× | ||
| 20 | Stockholm | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.11× | |
| Travelling | THRILL | 1.07× | |
| Social Media Usage | JOY | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.68× | |
| Patriotism | CONSERVATISM | 0.91× | |
| Design Affinity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Self-awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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