A data profile of the people who buy, follow and care about Pinterest in Sweden — modelled from more than twelve digital signal sources. Pinterest has an estimated audience of 3,418,427 people in Sweden.
Pinterest has an estimated audience of 3,418,427 people in Sweden. 61.8% are female, 38.2% are male, average age 40.8. Top brand affinities: LinkedIn, Arket, Cellbes, Decoration, South by Southwest.
Top brand affinities include LinkedIn, Arket, Cellbes, with strongest over-indexing on LinkedIn (2.29× the country average).
Demographically, the Pinterest audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle.
The typical Pinterest fan in Sweden is more female, around 40.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Pinterest profile in Sweden.
61.8% are female, 38.2% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 40.8 |
| Estimated audience size | 3,418,427 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Pinterest audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 16.4% |
| China | 4.9% |
| Germany | 3.1% |
The strongest cross-interests of the Pinterest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | South by Southwest | Business & Career | 6.75× | ||
| 02 | Origins (cosmetics) | Beauty & Wellness | 4.60× | ||
| 03 | Laura Mercier | Beauty & Wellness | 4.33× | ||
| 04 | Bobbi Brown | Beauty & Wellness | 3.27× | ||
| 05 | Shiseido | Beauty & Wellness | 3.20× | ||
| 06 | David Hasselhoff | Movies & TV | 3.11× | ||
| 07 | Kiehl's | Beauty & Wellness | 3.04× | ||
| 08 | Java (programming language) | Technology & Electronics | 2.60× | ||
| 09 | Internet & Social Media | 2.29× | |||
| 10 | Zara Kids | Fashion & Accessoires | 2.23× | ||
| 11 | And Other Stories | Shopping | 2.10× | ||
| 12 | Arket | Shopping | 1.72× | ||
| 13 | Cellbes | Fashion & Accessoires | 1.63× | ||
| 14 | Bonprix | Shopping | 1.59× | ||
| 15 | Joint | Health | 1.58× | ||
| 16 | Human gastrointestinal tract | Health | 1.55× | ||
| 17 | Peter Stormare | Movies & TV | 1.54× | ||
| 18 | Decoration | Home & Garden | 1.53× | ||
| 19 | Charlotte Tilbury | Beauty & Wellness | 1.52× | ||
| 20 | Compass | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.04× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Early Adopter Mentality | POWER | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Design Affinity | PREMIUM | 0.68× | |
| Travelling | THRILL | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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