A data profile of the people who buy, follow and care about Geography in Denmark — modelled from more than twelve digital signal sources. Geography has an estimated audience of 841,942 people in Denmark.
Geography has an estimated audience of 841,942 people in Denmark. 56.7% are female, 43.3% are male, average age 47.7. Top brand affinities: Baggage, Breaking news, Ryanair, Online newspaper, Radio.
Top brand affinities include Baggage, Breaking news, Ryanair, with strongest over-indexing on Baggage (4.87× the country average).
Demographically, the Geography audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Spirituality, Career Orientation.
The typical Geography fan in Denmark is more female, around 47.7 years old, with strong Spirituality tendencies and a notable affinity for Baggage.
The key figures that characterise the Geography profile in Denmark.
56.7% are female, 43.3% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 47.7 |
| Estimated audience size | 841,942 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 13% | |
| 40-49 | 22% | |
| 50+ | 45% |
of the worldwide Geography audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.0% |
| India | 5.3% |
The strongest cross-interests of the Geography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baggage | Fashion & Accessoires | 4.87× | ||
| 02 | EasyJet | Travel & Leisure | 2.22× | ||
| 03 | Greece | Travel & Leisure | 1.98× | ||
| 04 | Skyscanner | Travel & Leisure | 1.85× | ||
| 05 | Ryanair | Travel & Leisure | 1.82× | ||
| 06 | Sunweb | Travel & Leisure | 1.81× | ||
| 07 | Tom Cruise | Movies & TV | 1.80× | ||
| 08 | Iceland | Travel & Leisure | 1.77× | ||
| 09 | Breaking news | Movies & TV | 1.76× | ||
| 10 | Innovation | Business & Career | 1.72× | ||
| 11 | Island | Travel & Leisure | 1.64× | ||
| 12 | Pension | Business & Career | 1.63× | ||
| 13 | Online newspaper | News | 1.61× | ||
| 14 | Digital photography | Business & Career | 1.59× | ||
| 15 | Animal rights | Politics & Society | 1.59× | ||
| 16 | Rome | Travel & Leisure | 1.59× | ||
| 17 | Luxury real estate | Business & Career | 1.55× | ||
| 18 | Radio | Technology & Electronics | 1.54× | ||
| 19 | Apple TV | Movies & TV | 1.54× | ||
| 20 | Skagen | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.39× | |
| Career Orientation | POWER | 1.39× | |
| Community Orientation | OPEN | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Mindfulness | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Geography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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