A data profile of the people who buy, follow and care about Island in Denmark — modelled from more than twelve digital signal sources. Island has an estimated audience of 691,095 people in Denmark.
Island has an estimated audience of 691,095 people in Denmark. 58.7% are female, 41.3% are male, average age 46.7. Top brand affinities: Greenland, North America, Arctic, Norway, Sea.
Top brand affinities include Greenland, North America, Arctic, with strongest over-indexing on Greenland (2.73× the country average).
Demographically, the Island audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Island fan in Denmark is more female, around 46.7 years old, with strong Patriotism tendencies and a notable affinity for Greenland.
The key figures that characterise the Island profile in Denmark.
58.7% are female, 41.3% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 46.7 |
| Estimated audience size | 691,095 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Island audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 5.8% |
| Italy | 5.0% |
The strongest cross-interests of the Island audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arctic | Travel & Leisure | 5.62× | ||
| 02 | Snorkeling | Sports | 4.83× | ||
| 03 | Diving | Sports | 4.41× | ||
| 04 | Ocean | Travel & Leisure | 3.75× | ||
| 05 | Greenland | Travel & Leisure | 2.73× | ||
| 06 | North America | Travel & Leisure | 2.48× | ||
| 07 | Sea | Travel & Leisure | 2.25× | ||
| 08 | Iceland | Travel & Leisure | 2.23× | ||
| 09 | Northern Europe | Politics & Society | 2.14× | ||
| 10 | Tradition | Politics & Society | 1.87× | ||
| 11 | Gift card | Shopping | 1.65× | ||
| 12 | Gratitude | Politics & Society | 1.65× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.58× | ||
| 14 | Crochet | Home & Garden | 1.55× | ||
| 15 | Norway | Travel & Leisure | 1.54× | ||
| 16 | Airbnb | Travel & Leisure | 1.52× | ||
| 17 | H.O.M.E. | Home & Garden | 1.52× | ||
| 18 | Knitting | Home & Garden | 1.51× | ||
| 19 | Wool | Fashion & Accessoires | 1.51× | ||
| 20 | Sleep | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.14× | |
| Travelling | THRILL | 1.10× | |
| Social Media Usage | JOY | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Travelling | THRILL | 1.10× | |
| Patriotism | CONSERVATISM | 1.14× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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