A data profile of the people who buy, follow and care about Sea in Denmark — modelled from more than twelve digital signal sources. Sea has an estimated audience of 687,547 people in Denmark.
Sea has an estimated audience of 687,547 people in Denmark. 60.3% are female, 39.7% are male, average age 46.0. Top brand affinities: Flower, Hobby, Island, Novo Nordisk, Gina Tricot.
Top brand affinities include Flower, Hobby, Island, with strongest over-indexing on Flower (1.56× the country average).
Demographically, the Sea audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Sea fan in Denmark is more female, around 46.0 years old, with strong Community Orientation tendencies and a notable affinity for Flower.
The key figures that characterise the Sea profile in Denmark.
60.3% are female, 39.7% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 46.0 |
| Estimated audience size | 687,547 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Sea audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 8.7% |
| Italy | 8.0% |
The strongest cross-interests of the Sea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boat show | Travel & Leisure | 3.00× | ||
| 02 | Island | Travel & Leisure | 2.25× | ||
| 03 | Luxury real estate | Business & Career | 2.01× | ||
| 04 | High school | Business & Career | 1.99× | ||
| 05 | Motorboat | Cars & Mobility | 1.90× | ||
| 06 | Hamburger | Food & Beverages | 1.87× | ||
| 07 | Uniqlo | Shopping | 1.76× | ||
| 08 | TUI | Travel & Leisure | 1.76× | ||
| 09 | Weather | Home & Garden | 1.74× | ||
| 10 | Hobby | Home & Garden | 1.71× | ||
| 11 | Georg Jensen | Home & Garden | 1.69× | ||
| 12 | Gina Tricot | Fashion & Accessoires | 1.67× | ||
| 13 | Ryanair | Travel & Leisure | 1.66× | ||
| 14 | Department store | Shopping | 1.65× | ||
| 15 | Summer vacation | Travel & Leisure | 1.63× | ||
| 16 | Cruises | Travel & Leisure | 1.61× | ||
| 17 | Swimming pool | Sports | 1.59× | ||
| 18 | Poster | Arts & Culture | 1.57× | ||
| 19 | Flower | Home & Garden | 1.56× | ||
| 20 | Novo Nordisk | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.29× | |
| Indulgence | JOY | 1.27× | |
| Travelling | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.89× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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