A data profile of the people who buy, follow and care about Sea in Sweden — modelled from more than twelve digital signal sources. Sea has an estimated audience of 1,136,853 people in Sweden.
Sea has an estimated audience of 1,136,853 people in Sweden. 57.8% are female, 42.2% are male, average age 45.9. Top brand affinities: Hemnet, Biltema, Gina Tricot, Jotex, Crochet.
Top brand affinities include Hemnet, Biltema, Gina Tricot, with strongest over-indexing on Hemnet (2.26× the country average).
Demographically, the Sea audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Travelling, Community Orientation.
The typical Sea fan in Sweden is more female, around 45.9 years old, with strong Travelling tendencies and a notable affinity for Hemnet.
The key figures that characterise the Sea profile in Sweden.
57.8% are female, 42.2% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 45.9 |
| Estimated audience size | 1,136,853 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Sea audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 8.7% |
| Italy | 8.0% |
The strongest cross-interests of the Sea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.86× | ||
| 02 | Bonprix | Shopping | 3.23× | ||
| 03 | Ravelry | Internet & Social Media | 2.89× | ||
| 04 | Winery | Food & Beverages | 2.46× | ||
| 05 | Motorboat | Cars & Mobility | 2.45× | ||
| 06 | Crochet | Home & Garden | 2.43× | ||
| 07 | Real property | Home & Garden | 2.39× | ||
| 08 | Hemnet | Home & Garden | 2.26× | ||
| 09 | Gina Tricot | Fashion & Accessoires | 2.26× | ||
| 10 | Poster | Arts & Culture | 2.24× | ||
| 11 | Flower | Home & Garden | 1.99× | ||
| 12 | Eurojackpot | Games | 1.93× | ||
| 13 | Biltema | Business & Career | 1.89× | ||
| 14 | Lindex | Fashion & Accessoires | 1.86× | ||
| 15 | Hobby | Home & Garden | 1.84× | ||
| 16 | Ryanair | Travel & Leisure | 1.62× | ||
| 17 | Bars | Travel & Leisure | 1.62× | ||
| 18 | Meat | Food & Beverages | 1.59× | ||
| 19 | Science | Business & Career | 1.58× | ||
| 20 | KappAhl | Fashion & Accessoires | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.52× | |
| Community Orientation | OPEN | 1.38× | |
| Luxury Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.92× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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