A data profile of the people who buy, follow and care about Sea in Portugal — modelled from more than twelve digital signal sources. Sea has an estimated audience of 2,067,058 people in Portugal.
The average Sea fan in Portugal is 44.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Bikini, Mango, Oysho, with strongest over-indexing on Bikini (1.61× the country average).
Demographically, the Sea audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sea fan in Portugal is more female, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for Bikini.
The key figures that characterise the Sea profile in Portugal.
61.6% are female, 38.4% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 44.3 |
| Estimated audience size | 2,067,058 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Sea audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 8.7% |
| Italy | 8.0% |
Where the Sea audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~900K | 1.45× | |
| 02 | Faro District | ~200K | 1.40× | |
| 03 | Porto District | ~600K | 1.28× | |
| 04 | Santarém District | ~100K | 1.28× | |
| 05 | Setúbal District | ~300K | 1.26× | |
| 06 | Braga District | ~200K | 1.20× | |
| 07 | Aveiro District | ~200K | 1.06× | |
| 08 | Coimbra District | ~100K | 1.05× | |
| 09 | Azores | ~60K | 1.05× | |
| 10 | Madeira | ~60K | 1.03× | |
| 11 | Leiria District | ~100K | 1.01× | |
| 12 | Viseu District | ~70K | 0.98× | |
| 13 | Beja District | ~30K | 0.96× | |
| 14 | Bragança District | ~20K | 0.96× | |
| 15 | Portalegre District | ~20K | 0.96× | |
| 16 | Castelo Branco District | ~40K | 0.95× | |
| 17 | Évora District | ~30K | 0.95× | |
| 18 | Guarda District | ~30K | 0.95× | |
| 19 | Viana do Castelo District | ~50K | 0.94× | |
| 20 | Vila Real District | ~40K | 0.94× |
The strongest cross-interests of the Sea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AutoScout24 | Cars & Mobility | 2.79× | ||
| 02 | Casas Bahia | Shopping | 2.68× | ||
| 03 | COS | Shopping | 2.53× | ||
| 04 | SporTV | Sports | 2.03× | ||
| 05 | Milan | Travel & Leisure | 1.99× | ||
| 06 | Sport Club Corinthians Paulista | Sports | 1.93× | ||
| 07 | Oysho | Fashion & Accessoires | 1.82× | ||
| 08 | TEZENIS | Fashion & Accessoires | 1.75× | ||
| 09 | Mascara | Beauty & Wellness | 1.70× | ||
| 10 | Sun tanning | Beauty & Wellness | 1.70× | ||
| 11 | Intimissimi | Fashion & Accessoires | 1.62× | ||
| 12 | JD Sports | Shopping | 1.62× | ||
| 13 | Bikini | Fashion & Accessoires | 1.61× | ||
| 14 | Massimo Dutti | Shopping | 1.61× | ||
| 15 | Hoodie | Fashion & Accessoires | 1.59× | ||
| 16 | Cheesecake | Food & Beverages | 1.57× | ||
| 17 | Business class | Travel & Leisure | 1.56× | ||
| 18 | Mango | Shopping | 1.51× | ||
| 19 | Bershka | Shopping | 1.51× | ||
| 20 | Shih Tzu | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.36× | |
| Indulgence | JOY | 1.29× | |
| DIY Mentality | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Spirituality | BALANCE | 0.94× | |
| Extroversion | THRILL | 0.94× |
Sea has an estimated audience of 2,067,058 people in Portugal, concentrated in Lisbon District and Porto District.
61.6% of Sea fans are female, 38.4% are male, with an average age of 44.3 years.
Sea fans show strongest brand affinity for Bikini (1.61×), Mango (1.51×), and Oysho (1.82×) over the country average.
Sea fans in Portugal are most concentrated in Lisbon District (reach ~900K), Porto District (reach ~600K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sea itself, the audience over-indexes on Mango (1.51×), Oysho (1.82×), Milan (1.99×), and Intimissimi (1.62×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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