Sea Audience in Brazil

Sea has an estimated audience of 11,157,257 people in Brazil. 64.2% are female, 35.8% are male, average age 40.5. Top brand affinities: TripAdvisor, PCI Concursos, Lojas Americanas, JusBrasil, Bikini.

Top brand affinities include TripAdvisor, PCI Concursos, Lojas Americanas, with strongest over-indexing on TripAdvisor (2.11× the country average). Demographically, the Sea audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Travelling.

Category: Travel & Leisure · Type: Topic

Demographics of Sea fans

Demographic split for Sea audience in Brazil
MetricValue
Female64.2%
Male35.8%
Average age40.5
Estimated audience size11,157,257

Audience persona

The typical Sea fan in Brazil is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for TripAdvisor.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sea audience
BrandAffinityCategory
TripAdvisor2.11×Travel & Leisure
PCI Concursos1.54×Shopping
Lojas Americanas1.53×Shopping
JusBrasil1.59×Internet & Social Media
Bikini1.58×Fashion & Accessoires
Sun tanning3.21×Beauty & Wellness
Anti-aging cream1.55×Beauty & Wellness
Pedicure1.7×Beauty & Wellness
Eye shadow1.68×Beauty & Wellness
Nail art1.59×Beauty & Wellness
Business class1.57×Travel & Leisure
Thailand3.05×Travel & Leisure
Beleza na Web1.59×Shopping
Oral-B3.03×Beauty & Wellness
Natural skin care1.51×Beauty & Wellness
Mascara1.52×Beauty & Wellness
Xabi Alonso2.52×Sports
Cazuza1.69×Music & Radio
Strawberry2.88×Food & Beverages
Ecotourism1.57×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sea audience
TraitClusterScore
Design AffinityPREMIUM1.31
TravellingTHRILL1.29
Quality AwarenessPREMIUM1.29
SustainabilityBALANCE1.19
CreativityOPEN1.16
Luxury OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Sea
CountryShare
United States13.5%
Japan8.7%
Italy8.0%

See Sea audiences in other countries

More Travel & Leisure audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.