A data profile of the people who buy, follow and care about Sea in Brazil — modelled from more than twelve digital signal sources. Sea has an estimated audience of 11,157,257 people in Brazil.
Sea has an estimated audience of 11,157,257 people in Brazil. 64.2% are female, 35.8% are male, average age 40.5. Top brand affinities: TripAdvisor, PCI Concursos, JusBrasil, Lingerie, Lojas Americanas.
Top brand affinities include TripAdvisor, PCI Concursos, JusBrasil, with strongest over-indexing on TripAdvisor (2.09× the country average).
Demographically, the Sea audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Sea fan in Brazil is more female, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for TripAdvisor.
The key figures that characterise the Sea profile in Brazil.
64.2% are female, 35.8% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 40.5 |
| Estimated audience size | 11,157,257 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Sea audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 8.7% |
| Italy | 8.0% |
The strongest cross-interests of the Sea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sun tanning | Beauty & Wellness | 2.48× | ||
| 02 | Xabi Alonso | Sports | 2.46× | ||
| 03 | TripAdvisor | Travel & Leisure | 2.09× | ||
| 04 | Pedicure | Beauty & Wellness | 1.77× | ||
| 05 | JusBrasil | Internet & Social Media | 1.72× | ||
| 06 | Via Marte | Shopping | 1.70× | ||
| 07 | Beleza na Web | Shopping | 1.66× | ||
| 08 | Nail art | Beauty & Wellness | 1.64× | ||
| 09 | PCI Concursos | Shopping | 1.60× | ||
| 10 | Mascara | Beauty & Wellness | 1.59× | ||
| 11 | Google Flights | Travel & Leisure | 1.59× | ||
| 12 | Bikini | Fashion & Accessoires | 1.58× | ||
| 13 | Lojas Americanas | Shopping | 1.57× | ||
| 14 | Embroidery | Home & Garden | 1.56× | ||
| 15 | XP Investimentos | Business & Career | 1.55× | ||
| 16 | Skyscanner | Travel & Leisure | 1.54× | ||
| 17 | Vichy | Beauty & Wellness | 1.54× | ||
| 18 | Skirt | Fashion & Accessoires | 1.53× | ||
| 19 | Lingerie | Fashion & Accessoires | 1.51× | ||
| 20 | Shampoo | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.54× | |
| Travelling | THRILL | 1.43× | |
| Sustainability | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Mindfulness | BALANCE | 0.83× | |
| Spirituality | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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