Sea Audience in Spain
Sea has an estimated audience of 7,218,259 people in Spain. 58.8% are female, 41.2% are male, average age 43.8. Top brand affinities: TripAdvisor, Aldi, Iberia (airline), WhatsApp, Dentistry.
Top brand affinities include TripAdvisor, Aldi, Iberia (airline), with strongest over-indexing on TripAdvisor (4.55× the country average). Demographically, the Sea audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Travelling.
Category: Travel & Leisure · Type: Topic
Demographics of Sea fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 43.8 |
| Estimated audience size | 7,218,259 |
Audience persona
The typical Sea fan in Spain is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for TripAdvisor.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TripAdvisor | 4.55× | Travel & Leisure |
| Aldi | 3.44× | Shopping |
| Iberia (airline) | 1.8× | Travel & Leisure |
| 1.69× | Internet & Social Media | |
| Dentistry | 3.31× | Business & Career |
| Lunch | 2.69× | Food & Beverages |
| Coches.net | 1.67× | Cars & Mobility |
| Livemusic | 2.37× | Music & Radio |
| MSN | 1.86× | News |
| Flower | 1.69× | Home & Garden |
| Luxury yacht | 2.56× | Travel & Leisure |
| Local food | 1.93× | Food & Beverages |
| Swimming pool | 2.05× | Sports |
| Google Maps | 1.53× | Internet & Social Media |
| Wedding dress | 2.24× | Fashion & Accessoires |
| Tequila | 3.68× | Food & Beverages |
| Arezzo | 5.51× | Travel & Leisure |
| Wikipedia | 1.7× | Internet & Social Media |
| Rugby union | 3.15× | Sports |
| Liam Neeson | 3.19× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.29 |
| Travelling | THRILL | 1.16 |
| Luxury Orientation | PREMIUM | 1.15 |
| DIY Mentality | THRILL | 1.12 |
| Need for Security | CONSERVATISM | 1.08 |
| Indulgence | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 8.7% |
| Italy | 8.0% |
See Sea audiences in other countries
More Travel & Leisure audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.