A data profile of the people who buy, follow and care about Sea in Spain — modelled from more than twelve digital signal sources. Sea has an estimated audience of 7,218,259 people in Spain.
Sea has an estimated audience of 7,218,259 people in Spain. 58.8% are female, 41.2% are male, average age 43.8. Top brand affinities: Iberia (airline), WhatsApp, Mango, Refrigerator, Aldi.
Top brand affinities include Iberia (airline), WhatsApp, Mango, with strongest over-indexing on Iberia (airline) (2.5× the country average).
Demographically, the Sea audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Travelling, Community Orientation.
The typical Sea fan in Spain is more female, around 43.8 years old, with strong Travelling tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Sea profile in Spain.
58.8% are female, 41.2% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 43.8 |
| Estimated audience size | 7,218,259 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Sea audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 8.7% |
| Italy | 8.0% |
The strongest cross-interests of the Sea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 3.56× | ||
| 02 | Refrigerator | Home & Garden | 3.11× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 2.99× | ||
| 04 | Mango | Shopping | 2.93× | ||
| 05 | Volunteering | Politics & Society | 2.93× | ||
| 06 | Internet & Social Media | 2.61× | |||
| 07 | Iberia (airline) | Travel & Leisure | 2.50× | ||
| 08 | Real property | Home & Garden | 2.50× | ||
| 09 | TripAdvisor | Travel & Leisure | 2.37× | ||
| 10 | Betfair | Games | 2.31× | ||
| 11 | Distilled beverage | Food & Beverages | 2.18× | ||
| 12 | Aldi | Shopping | 1.97× | ||
| 13 | Dentistry | Business & Career | 1.97× | ||
| 14 | Island | Travel & Leisure | 1.83× | ||
| 15 | Travel website | Travel & Leisure | 1.79× | ||
| 16 | Wedding dress | Fashion & Accessoires | 1.77× | ||
| 17 | Cruises | Travel & Leisure | 1.66× | ||
| 18 | El Mueble | Home & Garden | 1.56× | ||
| 19 | Take-out | Food & Beverages | 1.52× | ||
| 20 | Flower | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.40× | |
| Community Orientation | OPEN | 1.37× | |
| Indulgence | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Extroversion | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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