A data profile of the people who buy, follow and care about Summer vacation in Denmark — modelled from more than twelve digital signal sources. Summer vacation has an estimated audience of 741,299 people in Denmark.
Summer vacation has an estimated audience of 741,299 people in Denmark. 67.6% are female, 32.4% are male, average age 46.0. Top brand affinities: Momondo, Matas (drug store), Summer, Airbnb, Beaches.
Top brand affinities include Momondo, Matas (drug store), Summer, with strongest over-indexing on Momondo (2.16× the country average).
Demographically, the Summer vacation audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Summer vacation fan in Denmark is more female, around 46.0 years old, with strong Travelling tendencies and a notable affinity for Momondo.
The key figures that characterise the Summer vacation profile in Denmark.
67.6% are female, 32.4% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 46.0 |
| Estimated audience size | 741,299 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Summer vacation audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 15.6% |
| Japan | 9.2% |
| Italy | 5.8% |
The strongest cross-interests of the Summer vacation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Summer | Travel & Leisure | 2.66× | ||
| 02 | Tivoli Gardens | Travel & Leisure | 2.38× | ||
| 03 | Bravo Tours | Travel & Leisure | 2.30× | ||
| 04 | Momondo | Travel & Leisure | 2.16× | ||
| 05 | Ryanair | Travel & Leisure | 1.83× | ||
| 06 | Trivago | Travel & Leisure | 1.81× | ||
| 07 | Airbnb | Travel & Leisure | 1.80× | ||
| 08 | Beaches | Travel & Leisure | 1.80× | ||
| 09 | TripAdvisor | Travel & Leisure | 1.80× | ||
| 10 | France | Travel & Leisure | 1.75× | ||
| 11 | Sauna | Home & Garden | 1.72× | ||
| 12 | Resort | Travel & Leisure | 1.66× | ||
| 13 | Sea | Travel & Leisure | 1.63× | ||
| 14 | Silver | Home & Garden | 1.59× | ||
| 15 | Blouse | Fashion & Accessoires | 1.57× | ||
| 16 | Vacations | Travel & Leisure | 1.56× | ||
| 17 | Kindergarten | Kids & Family | 1.53× | ||
| 18 | Skirt | Fashion & Accessoires | 1.53× | ||
| 19 | Matas (drug store) | Shopping | 1.52× | ||
| 20 | Dresses | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.51× | |
| Social Media Usage | JOY | 0.93× | |
| Patriotism | CONSERVATISM | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.57× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Summer vacation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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