A data profile of the people who buy, follow and care about Summer vacation in Norway — modelled from more than twelve digital signal sources. Summer vacation has an estimated audience of 548,503 people in Norway.
Summer vacation has an estimated audience of 548,503 people in Norway. 66.9% are female, 33.1% are male, average age 44.8. Top brand affinities: Burger King, Airbnb, JYSK, KappAhl, Summer.
Top brand affinities include Burger King, Airbnb, JYSK, with strongest over-indexing on Burger King (1.96× the country average).
Demographically, the Summer vacation audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Summer vacation fan in Norway is more female, around 44.8 years old, with strong Travelling tendencies and a notable affinity for Burger King.
The key figures that characterise the Summer vacation profile in Norway.
66.9% are female, 33.1% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 44.8 |
| Estimated audience size | 548,503 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Summer vacation audience comes from Norway.
| Country | Share |
|---|---|
| United States | 15.6% |
| Japan | 9.2% |
| Italy | 5.8% |
The strongest cross-interests of the Summer vacation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bodrum | Travel & Leisure | 3.65× | ||
| 02 | Travel Blogger | Travel & Leisure | 3.40× | ||
| 03 | France | Travel & Leisure | 2.04× | ||
| 04 | KappAhl | Fashion & Accessoires | 2.03× | ||
| 05 | Burger King | Food & Beverages | 1.96× | ||
| 06 | Summer | Travel & Leisure | 1.95× | ||
| 07 | Airbnb | Travel & Leisure | 1.82× | ||
| 08 | Tights | Fashion & Accessoires | 1.81× | ||
| 09 | Gift card | Shopping | 1.80× | ||
| 10 | Momondo | Travel & Leisure | 1.80× | ||
| 11 | JYSK | Home & Garden | 1.67× | ||
| 12 | Sea | Travel & Leisure | 1.58× | ||
| 13 | Modern architecture | Arts & Culture | 1.56× | ||
| 14 | Rituals | Beauty & Wellness | 1.55× | ||
| 15 | Spar (retailer) | Shopping | 1.54× | ||
| 16 | Italy | Travel & Leisure | 1.53× | ||
| 17 | Home Design | Home & Garden | 1.52× | ||
| 18 | Air travel | Travel & Leisure | 1.51× | ||
| 19 | Beaches | Travel & Leisure | 1.50× | ||
| 20 | Skirt | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.41× | |
| Patriotism | CONSERVATISM | 1.24× | |
| Early Adopter Mentality | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.72× | |
| Early Adopter Mentality | POWER | 1.14× | |
| Patriotism | CONSERVATISM | 1.24× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Summer vacation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.