A data profile of the people who buy, follow and care about Summer vacation in Sweden — modelled from more than twelve digital signal sources. Summer vacation has an estimated audience of 1,158,739 people in Sweden.
Summer vacation has an estimated audience of 1,158,739 people in Sweden. 66.5% are female, 33.5% are male, average age 45.9. Top brand affinities: Tele2, Hemnet, KappAhl, Boozt, Lindex.
Top brand affinities include Tele2, Hemnet, KappAhl, with strongest over-indexing on Tele2 (2.9× the country average).
Demographically, the Summer vacation audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Summer vacation fan in Sweden is more female, around 45.9 years old, with strong Travelling tendencies and a notable affinity for Tele2.
The key figures that characterise the Summer vacation profile in Sweden.
66.5% are female, 33.5% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 45.9 |
| Estimated audience size | 1,158,739 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Summer vacation audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 15.6% |
| Japan | 9.2% |
| Italy | 5.8% |
The strongest cross-interests of the Summer vacation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tele2 | Technology & Electronics | 2.90× | ||
| 02 | France | Travel & Leisure | 2.26× | ||
| 03 | KappAhl | Fashion & Accessoires | 2.25× | ||
| 04 | Airbnb | Travel & Leisure | 2.00× | ||
| 05 | Burger King | Food & Beverages | 1.96× | ||
| 06 | Gift card | Shopping | 1.94× | ||
| 07 | Home Interiors | Home & Garden | 1.89× | ||
| 08 | Lindex | Fashion & Accessoires | 1.83× | ||
| 09 | Rituals | Beauty & Wellness | 1.78× | ||
| 10 | Telenor | Technology & Electronics | 1.76× | ||
| 11 | Home Interior Design | Home & Garden | 1.76× | ||
| 12 | Boozt | Shopping | 1.71× | ||
| 13 | Momondo | Travel & Leisure | 1.65× | ||
| 14 | Crochet | Home & Garden | 1.61× | ||
| 15 | Italy | Travel & Leisure | 1.60× | ||
| 16 | Danish design | Home & Garden | 1.58× | ||
| 17 | JYSK | Home & Garden | 1.55× | ||
| 18 | Boutiques | Fashion & Accessoires | 1.53× | ||
| 19 | Hemnet | Home & Garden | 1.51× | ||
| 20 | Knitting | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.36× | |
| Early Adopter Mentality | POWER | 1.47× | |
| Design Affinity | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.73× | |
| Social Media Usage | JOY | 1.13× | |
| Patriotism | CONSERVATISM | 1.31× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Summer vacation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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