Rascasse Audience Intelligence

Telenor Target Market in Sweden

A data profile of the people who buy, follow and care about Telenor in Sweden — modelled from more than twelve digital signal sources. Telenor has an estimated audience of 1,738,491 people in Sweden.

#3among Mobile phone operator in Sweden#33among Brand in Sweden#17in Technology & Electronics

Telenor has an estimated audience of 1,738,491 people in Sweden. 40.5% are female, 59.5% are male, average age 45.6. Top brand affinities: Jim Carrey, Kevin Costner, Forrest Gump, Django Unchained, Tele2.

Top brand affinities include Jim Carrey, Kevin Costner, Forrest Gump, with strongest over-indexing on Jim Carrey (22.51× the country average).

Demographically, the Telenor audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Career Orientation, Community Orientation.

The typical Telenor fan in Sweden is more male, around 45.6 years old, with strong Career Orientation tendencies and a notable affinity for Jim Carrey.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Telenor profile in Sweden.

Audience size
1.7M
in Sweden
Gender
40.5%♀
59.5% male
Age
45.6
average years
Country rank
#329
Brand in Sweden
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Telenor

40.5% are female, 59.5% are male, average age 45.6.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Telenor audience in Sweden
MetricValue
Female40.5%
Male59.5%
Average age45.6
Estimated audience size1,738,491
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Telenor audience in Sweden
Age bracketShare%
16-198%
20-2914%
30-3918%
40-4925%
50+36%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Telenor audience comes from Sweden.

Worldwide audience distribution share by country for Telenor
CountryShare
Sweden31.5%
Norway25.5%
Denmark19.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Telenor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Telenor audience
#·InterestCategoryAffinity×
01Django UnchainedMovies & TV29.20×
02Scarface (1983 film)Movies & TV23.16×
03Jim CarreyMovies & TV22.51×
04Forrest GumpMovies & TV20.17×
05Kirsten DunstMovies & TV19.90×
06Scandal (TV series)Movies & TV19.85×
07The HillsMovies & TV19.74×
08RokuMovies & TV19.67×
09Denzel WashingtonMovies & TV19.33×
10Kill BillMovies & TV18.70×
11Kevin HartMovies & TV18.59×
12Desperate HousewivesMovies & TV18.58×
13Kevin CostnerMovies & TV18.19×
14Steve CarellMovies & TV18.05×
15Idris ElbaMovies & TV17.99×
16Eddie MurphyMovies & TV16.82×
17Pulp FictionMovies & TV16.04×
18Prison BreakMovies & TV14.27×
19South ParkMovies & TV11.95×
20Tele2Technology & Electronics5.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Telenor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Telenor audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.54×
Community OrientationOPEN1.50×
Need for SecurityCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Telenor audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.72×
CreativityOPEN0.78×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Sweden who actively search for Telenor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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