A data profile of the people who buy, follow and care about Telenor in Denmark — modelled from more than twelve digital signal sources. Telenor has an estimated audience of 1,053,612 people in Denmark.
Telenor has an estimated audience of 1,053,612 people in Denmark. 40.3% are female, 59.7% are male, average age 46.0. Top brand affinities: Elgiganten, Biltema, Circle K, Germany, Toys.
Top brand affinities include Elgiganten, Biltema, Circle K, with strongest over-indexing on Elgiganten (2.66× the country average).
Demographically, the Telenor audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Telenor fan in Denmark is more male, around 46.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Telenor profile in Denmark.
40.3% are female, 59.7% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 46.0 |
| Estimated audience size | 1,053,612 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 37% |
The strongest cross-interests of the Telenor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Idris Elba | Movies & TV | 5.85× | ||
| 02 | Kris Jenner | Movies & TV | 5.59× | ||
| 03 | Kirsten Dunst | Movies & TV | 5.34× | ||
| 04 | Kevin Costner | Movies & TV | 4.74× | ||
| 05 | Eddie Murphy | Movies & TV | 4.15× | ||
| 06 | Broadband | Technology & Electronics | 3.18× | ||
| 07 | Elgiganten | Shopping | 2.66× | ||
| 08 | Heat pump | Home & Garden | 2.23× | ||
| 09 | Satellite television | Technology & Electronics | 2.06× | ||
| 10 | Germany | Travel & Leisure | 1.97× | ||
| 11 | Hairstyle | Beauty & Wellness | 1.91× | ||
| 12 | Biltema | Business & Career | 1.81× | ||
| 13 | Circle K | Shopping | 1.81× | ||
| 14 | Roskilde Festival | Music & Radio | 1.81× | ||
| 15 | Financial services | Business & Career | 1.79× | ||
| 16 | Novo Nordisk | Health | 1.66× | ||
| 17 | Online games | Games | 1.64× | ||
| 18 | Home Appliances | Home & Garden | 1.55× | ||
| 19 | Toys | Games | 1.52× | ||
| 20 | Radio | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.71× | |
| Need for Security | CONSERVATISM | 1.42× | |
| Extroversion | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.66× | |
| Design Affinity | PREMIUM | 0.78× | |
| Creativity | OPEN | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Telenor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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