Rascasse Audience Intelligence

Telenor Target Market in Germany

A data profile of the people who buy, follow and care about Telenor in Germany — modelled from more than twelve digital signal sources. Telenor has an estimated audience of 287,355 people in Germany.

#21among Mobile phone operator in Germany#2280among Brand in Germany#696in Technology & Electronics

The average Telenor fan in Germany is 45.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Era FM, Sky Atlantic, Crunch Fitness, with strongest over-indexing on Era FM (221.59× the country average).

Demographically, the Telenor audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Telenor fan in Germany is balanced, around 45.4 years old, with strong Need for Security tendencies and a notable affinity for Era FM.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Telenor profile in Germany.

Audience size
287K
in Germany
Gender
48.0%♀
52.0% male
Age
45.4
average years
Country rank
#17891
Brand in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Telenor

48.0% are female, 52.0% are male, average age 45.4.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Telenor audience in Germany
MetricValue
Female48.0%
Male52.0%
Average age45.4
Estimated audience size287,355
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Telenor audience in Germany
Age bracketShare%
16-199%
20-2911%
30-3921%
40-4926%
50+33%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Telenor audience comes from Germany.

Worldwide audience distribution share by country for Telenor
CountryShare
Sweden31.5%
Norway25.5%
Denmark19.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Telenor audience in Germany is strongest.

Fig. 05

Top regions by affinity

Telenor customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~20K2.05×
02Hessen~40K1.65×
03Berlin~20K1.47×
04Hamburg~8K1.19×
05Bremen~3K1.06×
06Mecklenburg-Vorpommern~6K1.05×
07Brandenburg~9K0.97×
08Bayern~40K0.95×
09Niedersachsen~20K0.89×
10Saarland~3K0.85×
11Nordrhein-Westfalen~50K0.81×
12Baden-Württemberg~30K0.80×
13Thüringen~6K0.80×
14Sachsen-Anhalt~6K0.79×
15Rheinland-Pfalz~10K0.76×
16Sachsen~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Telenor, Germany
0.69×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Telenor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Telenor audience
#·InterestCategoryAffinity×
01Era FMMusic & Radio221.59×
02Chris D'EliaMovies & TV74.05×
03Sky AtlanticMovies & TV27.93×
04Crunch FitnessSports20.00×
05KebayaFashion & Accessoires8.71×
06Qatar AirwaysTravel & Leisure6.05×
07E.ONHome & Garden4.77×
08VattenfallHome & Garden4.74×
09Public transportCars & Mobility3.56×
10Online newspaperNews3.54×
11EmailTechnology & Electronics3.53×
12FlixBusCars & Mobility3.22×
13Deutsche BankBusiness & Career3.14×
14Netto Marken-DiscountShopping2.97×
15Solar energyHome & Garden2.68×
16FamilyKids & Family2.09×
17Deutsche BahnCars & Mobility1.93×
18NatureHome & Garden1.90×
19Mobile appTechnology & Electronics1.85×
20GermanyTravel & Leisure1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Telenor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Telenor audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.22×
SpiritualityBALANCE1.95×
Career OrientationPOWER1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Telenor audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Luxury OrientationPREMIUM0.68×
DIY MentalityTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Telenor's target market in Germany?

Telenor's target market in Germany covers an estimated 287,355 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Telenor customers?

48.0% of the Telenor audience are female, 52.0% are male, with an average age of 45.4 years.

03

Which brands do Telenor fans like most?

Telenor fans show strongest brand affinity for Era FM (221.59×), Sky Atlantic (27.93×), and Crunch Fitness (20×) over the country average.

04

Where do Telenor fans live in Germany?

Telenor fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Hessen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Telenor fans also like?

Beyond Telenor itself, the audience over-indexes on Sky Atlantic (27.93×), Crunch Fitness (20×), Netto Marken-Discount (2.97×), and Online newspaper (3.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in Germany

See Telenor audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Telenor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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