A data profile of the people who buy, follow and care about Rituals in Sweden — modelled from more than twelve digital signal sources. Rituals has an estimated audience of 1,454,284 people in Sweden.
Rituals has an estimated audience of 1,454,284 people in Sweden. 83.3% are female, 16.7% are male, average age 40.8. Top brand affinities: Kiehl's, Elizabeth Arden, Aesop, Elgiganten, La Roche-Posay.
Top brand affinities include Kiehl's, Elizabeth Arden, Aesop, with strongest over-indexing on Kiehl's (16.69× the country average).
Demographically, the Rituals audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
The typical Rituals fan in Sweden is more female, around 40.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Kiehl's.
The key figures that characterise the Rituals profile in Sweden.
83.3% are female, 16.7% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 83.3% |
| Male | 16.7% |
| Average age | 40.8 |
| Estimated audience size | 1,454,284 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Rituals audience comes from Sweden.
| Country | Share |
|---|---|
| Germany | 22.4% |
| France | 13.5% |
| Netherlands | 11.8% |
The strongest cross-interests of the Rituals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elizabeth Arden | Beauty & Wellness | 19.59× | ||
| 02 | Aesop | Beauty & Wellness | 17.88× | ||
| 03 | Kiehl's | Beauty & Wellness | 16.69× | ||
| 04 | Origins (cosmetics) | Beauty & Wellness | 11.74× | ||
| 05 | Bobbi Brown | Beauty & Wellness | 11.11× | ||
| 06 | Priyanka Chopra | Movies & TV | 9.91× | ||
| 07 | Eucerin | Beauty & Wellness | 8.10× | ||
| 08 | La Roche-Posay | Beauty & Wellness | 7.12× | ||
| 09 | Lip balm | Beauty & Wellness | 5.26× | ||
| 10 | Moisturizer | Home & Garden | 4.69× | ||
| 11 | Hair iron | Beauty & Wellness | 4.50× | ||
| 12 | Sephora | Shopping | 3.26× | ||
| 13 | Natural skin care | Beauty & Wellness | 3.08× | ||
| 14 | Snapchat | Internet & Social Media | 2.55× | ||
| 15 | Skin care | Beauty & Wellness | 2.22× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.73× | ||
| 17 | Lindex | Fashion & Accessoires | 1.72× | ||
| 18 | JYSK | Home & Garden | 1.59× | ||
| 19 | Flower | Home & Garden | 1.55× | ||
| 20 | Elgiganten | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.53× | |
| Design Affinity | PREMIUM | 1.43× | |
| Mindfulness | BALANCE | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Career Orientation | POWER | 0.84× | |
| Community Orientation | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Rituals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.