A data profile of the people who buy, follow and care about Snapchat in Sweden — modelled from more than twelve digital signal sources. Snapchat has an estimated audience of 1,485,931 people in Sweden.
Snapchat has an estimated audience of 1,485,931 people in Sweden. 53.4% are female, 46.6% are male, average age 40.8. Top brand affinities: Google Maps, Arket, Origins (cosmetics), Home construction, Pets.
Top brand affinities include Google Maps, Arket, Origins (cosmetics), with strongest over-indexing on Google Maps (1.93× the country average).
Demographically, the Snapchat audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Snapchat fan in Sweden is balanced, around 40.8 years old, with strong Travelling tendencies and a notable affinity for Google Maps.
The key figures that characterise the Snapchat profile in Sweden.
53.4% are female, 46.6% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 40.8 |
| Estimated audience size | 1,485,931 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Snapchat audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 5.9% |
| France | 5.4% |
The strongest cross-interests of the Snapchat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Origins (cosmetics) | Beauty & Wellness | 15.63× | ||
| 02 | La Roche-Posay | Beauty & Wellness | 7.29× | ||
| 03 | Arket | Shopping | 3.91× | ||
| 04 | Cat play and toys | Pets & Animals | 3.91× | ||
| 05 | Handmade Crafts | Kids & Family | 3.83× | ||
| 06 | Starter home | Home & Garden | 3.30× | ||
| 07 | Local news | News | 3.30× | ||
| 08 | Home construction | Home & Garden | 2.78× | ||
| 09 | Travel Adventures | Travel & Leisure | 2.78× | ||
| 10 | Self care | Health | 2.76× | ||
| 11 | Italy | Travel & Leisure | 2.48× | ||
| 12 | Women's clothing | Fashion & Accessoires | 2.14× | ||
| 13 | Cuisine | Food & Beverages | 1.98× | ||
| 14 | Google Maps | Internet & Social Media | 1.93× | ||
| 15 | Computers | Technology & Electronics | 1.80× | ||
| 16 | Shoes | Fashion & Accessoires | 1.80× | ||
| 17 | Games | Games | 1.70× | ||
| 18 | Pets | Pets & Animals | 1.68× | ||
| 19 | Movies | Movies & TV | 1.67× | ||
| 20 | Beverages | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.19× | |
| Early Adopter Mentality | POWER | 2.08× | |
| Patriotism | CONSERVATISM | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.84× | |
| Design Affinity | PREMIUM | 1.20× | |
| Healthy Lifestyle | BALANCE | 1.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Snapchat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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