A data profile of the people who buy, follow and care about Rituals in Belgium — modelled from more than twelve digital signal sources. Rituals has an estimated audience of 1,671,323 people in Belgium.
Rituals has an estimated audience of 1,671,323 people in Belgium. 84.4% are female, 15.6% are male, average age 41.6. Top brand affinities: Kruidvat, Natural skin care, ICI Paris XL, Primark, Yves Rocher (company).
Top brand affinities include Kruidvat, Natural skin care, ICI Paris XL, with strongest over-indexing on Kruidvat (2.08× the country average).
Demographically, the Rituals audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
The typical Rituals fan in Belgium is more female, around 41.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Kruidvat.
The key figures that characterise the Rituals profile in Belgium.
84.4% are female, 15.6% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 84.4% |
| Male | 15.6% |
| Average age | 41.6 |
| Estimated audience size | 1,671,323 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide Rituals audience comes from Belgium.
| Country | Share |
|---|---|
| Germany | 22.4% |
| France | 13.5% |
| Netherlands | 11.8% |
The strongest cross-interests of the Rituals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lush (company) | Beauty & Wellness | 7.14× | ||
| 02 | Estée Lauder Companies | Beauty & Wellness | 6.74× | ||
| 03 | Face powder | Beauty & Wellness | 4.87× | ||
| 04 | Charlotte Tilbury | Beauty & Wellness | 4.58× | ||
| 05 | Yves Rocher (company) | Beauty & Wellness | 4.46× | ||
| 06 | Caudalie | Beauty & Wellness | 4.40× | ||
| 07 | Natural skin care | Beauty & Wellness | 4.13× | ||
| 08 | Sephora | Shopping | 3.56× | ||
| 09 | ICI Paris XL | Shopping | 3.37× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 2.97× | ||
| 11 | Primark | Shopping | 2.27× | ||
| 12 | Kruidvat | Shopping | 2.08× | ||
| 13 | Local food | Food & Beverages | 2.06× | ||
| 14 | Personal care | Health | 1.84× | ||
| 15 | Fragrances | Beauty & Wellness | 1.71× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.64× | ||
| 17 | H&M | Shopping | 1.64× | ||
| 18 | Hair products | Beauty & Wellness | 1.54× | ||
| 19 | Snapchat | Internet & Social Media | 1.54× | ||
| 20 | Spas | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.54× | |
| Quality Awareness | PREMIUM | 1.48× | |
| Luxury Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.93× | |
| Risk Appetite | THRILL | 0.94× | |
| Need for Security | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Rituals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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