Rascasse Audience Intelligence

Burger King Target Market in Norway

A data profile of the people who buy, follow and care about Burger King in Norway — modelled from more than twelve digital signal sources. Burger King has an estimated audience of 1,395,786 people in Norway.

Burger King has an estimated audience of 1,395,786 people in Norway. 52.4% are female, 47.6% are male, average age 38.6. Top brand affinities: The Economist, Temu, Starbucks, Barbecue, French fries.

Top brand affinities include The Economist, Temu, Starbucks, with strongest over-indexing on The Economist (6.41× the country average).

Demographically, the Burger King audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Social Media Usage, Travelling.

The typical Burger King fan in Norway is balanced, around 38.6 years old, with strong Social Media Usage tendencies and a notable affinity for The Economist.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Burger King profile in Norway.

Audience size
1.4M
in Norway
Gender
52.4%
47.6% male
Age
38.6
average years
Country rank
#140
Brand in Norway
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Burger King

52.4% are female, 47.6% are male, average age 38.6.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Burger King audience in Norway
MetricValue
Female52.4%
Male47.6%
Average age38.6
Estimated audience size1,395,786
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Burger King audience in Norway
Age bracketShare%
16-1924%
20-2919%
30-3917%
40-4918%
50+22%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Burger King audience comes from Norway.

Worldwide audience distribution share by country for Burger King
CountryShare
United States31.0%
Germany7.1%
Brazil5.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Burger King audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Burger King audience
#·InterestCategoryAffinity×
01Ronald McDonaldFood & Beverages9.41×
02White Castle (restaurant)Food & Beverages9.41×
03Chipotle Mexican GrillFood & Beverages9.20×
04Super Size MeMovies & TV9.16×
05American IdolMovies & TV7.61×
06The EconomistBusiness & Career6.41×
07GreenpeacePolitics & Society5.97×
08French friesFood & Beverages5.35×
09WalmartShopping5.14×
10StarbucksFood & Beverages4.01×
11HamburgerFood & Beverages3.55×
12TemuShopping2.90×
13McDonald'sFood & Beverages2.83×
14BarbecueFood & Beverages2.17×
157-ElevenShopping1.90×
16SausageFood & Beverages1.68×
17Take-outFood & Beverages1.66×
18Chicken (food)Food & Beverages1.66×
19Peppes PizzaFood & Beverages1.62×
20FryingHome & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Burger King audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Burger King audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.13×
TravellingTHRILL0.91×
PatriotismCONSERVATISM0.70×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Burger King audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
TravellingTHRILL0.91×
Social Media UsageJOY1.13×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Norway who actively search for Burger King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →