A data profile of the people who buy, follow and care about Summer in Norway — modelled from more than twelve digital signal sources. Summer has an estimated audience of 750,932 people in Norway.
Summer has an estimated audience of 750,932 people in Norway. 66.3% are female, 33.7% are male, average age 44.0. Top brand affinities: Biltema, Shoes, Gina Tricot, Crochet, Happiness.
Top brand affinities include Biltema, Shoes, Gina Tricot, with strongest over-indexing on Biltema (2.71× the country average).
Demographically, the Summer audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Sustainability.
The typical Summer fan in Norway is more female, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Summer profile in Norway.
66.3% are female, 33.7% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 44.0 |
| Estimated audience size | 750,932 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 35% |
of the worldwide Summer audience comes from Norway.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 10.6% |
| Brazil | 7.7% |
The strongest cross-interests of the Summer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biltema | Business & Career | 2.71× | ||
| 02 | Internet & Social Media | 2.70× | |||
| 03 | Bikini | Fashion & Accessoires | 2.59× | ||
| 04 | Swimming pool | Sports | 2.54× | ||
| 05 | Lingerie | Fashion & Accessoires | 2.42× | ||
| 06 | Ravelry | Internet & Social Media | 2.34× | ||
| 07 | Crochet | Home & Garden | 2.07× | ||
| 08 | Bars | Travel & Leisure | 2.00× | ||
| 09 | Sportswear (activewear) | Fashion & Accessoires | 2.00× | ||
| 10 | Gina Tricot | Fashion & Accessoires | 1.88× | ||
| 11 | Cruises | Travel & Leisure | 1.88× | ||
| 12 | Kindergarten | Kids & Family | 1.88× | ||
| 13 | Happiness | Health | 1.70× | ||
| 14 | Spas | Beauty & Wellness | 1.70× | ||
| 15 | Hair products | Beauty & Wellness | 1.67× | ||
| 16 | Shoes | Fashion & Accessoires | 1.60× | ||
| 17 | Science | Business & Career | 1.59× | ||
| 18 | Flower | Home & Garden | 1.56× | ||
| 19 | Dogs | Pets & Animals | 1.52× | ||
| 20 | Kitchen | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.44× | |
| Sustainability | BALANCE | 1.32× | |
| Community Orientation | OPEN | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.86× | |
| Spirituality | BALANCE | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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