A data profile of the people who buy, follow and care about Summer in Argentina — modelled from more than twelve digital signal sources. Summer has an estimated audience of 2,042,917 people in Argentina.
Summer has an estimated audience of 2,042,917 people in Argentina. 69.3% are female, 30.7% are male, average age 38.8. Top brand affinities: Aston Villa F.C., Patagonia, Sun tanning, Tooth brushing, Impulse purchase.
Top brand affinities include Aston Villa F.C., Patagonia, Sun tanning, with strongest over-indexing on Aston Villa F.C. (1.53× the country average).
Demographically, the Summer audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Summer fan in Argentina is more female, around 38.8 years old, with strong Quality Awareness tendencies and a notable affinity for Aston Villa F.C..
The key figures that characterise the Summer profile in Argentina.
69.3% are female, 30.7% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 38.8 |
| Estimated audience size | 2,042,917 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Summer audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 10.6% |
| Brazil | 7.7% |
The strongest cross-interests of the Summer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sun tanning | Beauty & Wellness | 2.02× | ||
| 02 | Crystal Palace F.C. | Sports | 1.74× | ||
| 03 | Tooth brushing | Health | 1.62× | ||
| 04 | Patagonia | Fashion & Accessoires | 1.60× | ||
| 05 | Impulse purchase | Shopping | 1.60× | ||
| 06 | Birkenstock | Fashion & Accessoires | 1.60× | ||
| 07 | BB cream | Beauty & Wellness | 1.59× | ||
| 08 | Christmas decoration | Home & Garden | 1.58× | ||
| 09 | Bulgari | Fashion & Accessoires | 1.57× | ||
| 10 | Social shopping | Shopping | 1.56× | ||
| 11 | Omio | Travel & Leisure | 1.56× | ||
| 12 | Clothes iron | Fashion & Accessoires | 1.56× | ||
| 13 | Zero waste | Home & Garden | 1.56× | ||
| 14 | Burberry | Fashion & Accessoires | 1.55× | ||
| 15 | Aston Villa F.C. | Sports | 1.53× | ||
| 16 | Outfit of the day | Fashion & Accessoires | 1.52× | ||
| 17 | Versace | Fashion & Accessoires | 1.52× | ||
| 18 | Yves Saint Laurent | Fashion & Accessoires | 1.52× | ||
| 19 | Hermès | Fashion & Accessoires | 1.52× | ||
| 20 | Reuse | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.39× | |
| Design Affinity | PREMIUM | 1.32× | |
| Indulgence | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Spirituality | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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