A data profile of the people who buy, follow and care about Summer in Portugal — modelled from more than twelve digital signal sources. Summer has an estimated audience of 2,351,016 people in Portugal.
The average Summer fan in Portugal is 43.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Do it yourself (DIY), Aldi, Business class, with strongest over-indexing on Do it yourself (DIY) (1.52× the country average).
Demographically, the Summer audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Summer fan in Portugal is more female, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Summer profile in Portugal.
67.7% are female, 32.3% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 43.3 |
| Estimated audience size | 2,351,016 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Summer audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 10.6% |
| Brazil | 7.7% |
Where the Summer audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 1.43× | |
| 02 | Faro District | ~200K | 1.31× | |
| 03 | Setúbal District | ~300K | 1.27× | |
| 04 | Porto District | ~600K | 1.17× | |
| 05 | Santarém District | ~100K | 1.17× | |
| 06 | Madeira | ~80K | 1.09× | |
| 07 | Coimbra District | ~100K | 1.04× | |
| 08 | Braga District | ~200K | 1.03× | |
| 09 | Aveiro District | ~200K | 1.03× | |
| 10 | Leiria District | ~100K | 1.00× | |
| 11 | Viseu District | ~80K | 1.00× | |
| 12 | Viana do Castelo District | ~60K | 0.99× | |
| 13 | Beja District | ~40K | 0.98× | |
| 14 | Azores | ~60K | 0.97× | |
| 15 | Vila Real District | ~40K | 0.97× | |
| 16 | Castelo Branco District | ~40K | 0.96× | |
| 17 | Bragança District | ~30K | 0.96× | |
| 18 | Guarda District | ~30K | 0.95× | |
| 19 | Évora District | ~40K | 0.94× | |
| 20 | Portalegre District | ~20K | 0.94× |
The strongest cross-interests of the Summer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sun tanning | Beauty & Wellness | 2.15× | ||
| 02 | Sport Club Corinthians Paulista | Sports | 1.99× | ||
| 03 | Business class | Travel & Leisure | 1.98× | ||
| 04 | Mascara | Beauty & Wellness | 1.88× | ||
| 05 | Sweepstakes | Games | 1.83× | ||
| 06 | Art jewelry | Fashion & Accessoires | 1.72× | ||
| 07 | Handmade jewelry | Fashion & Accessoires | 1.70× | ||
| 08 | Oysho | Fashion & Accessoires | 1.63× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 1.62× | ||
| 10 | Online food ordering | Food & Beverages | 1.61× | ||
| 11 | First class travel | Travel & Leisure | 1.60× | ||
| 12 | Bikini | Fashion & Accessoires | 1.55× | ||
| 13 | Natural skin care | Beauty & Wellness | 1.54× | ||
| 14 | Lacoste | Fashion & Accessoires | 1.54× | ||
| 15 | Bedroom furniture | Home & Garden | 1.53× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.52× | ||
| 17 | Aldi | Shopping | 1.51× | ||
| 18 | Local food | Food & Beverages | 1.51× | ||
| 19 | Bershka | Shopping | 1.51× | ||
| 20 | Cyber Monday | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.56× | |
| Design Affinity | PREMIUM | 1.43× | |
| DIY Mentality | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Spirituality | BALANCE | 0.93× | |
| Social Media Usage | JOY | 0.95× |
Summer has an estimated audience of 2,351,016 people in Portugal, concentrated in Lisbon District and Porto District.
67.7% of Summer fans are female, 32.3% are male, with an average age of 43.3 years.
Summer fans show strongest brand affinity for Do it yourself (DIY) (1.52×), Aldi (1.51×), and Business class (1.98×) over the country average.
Summer fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~600K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Summer itself, the audience over-indexes on Aldi (1.51×), Business class (1.98×), Bikini (1.55×), and Local food (1.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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