A data profile of the people who buy, follow and care about Summer in Netherlands — modelled from more than twelve digital signal sources. Summer has an estimated audience of 1,583,524 people in Netherlands.
Summer has an estimated audience of 1,583,524 people in Netherlands. 64.6% are female, 35.4% are male, average age 43.9. Top brand affinities: Bol.com, Hornbach, Voetbalprimeur, Summer vacation, Flower.
Top brand affinities include Bol.com, Hornbach, Voetbalprimeur, with strongest over-indexing on Bol.com (1.95× the country average).
Demographically, the Summer audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Travelling, Design Affinity.
The typical Summer fan in Netherlands is more female, around 43.9 years old, with strong Travelling tendencies and a notable affinity for Bol.com.
The key figures that characterise the Summer profile in Netherlands.
64.6% are female, 35.4% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 43.9 |
| Estimated audience size | 1,583,524 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Summer audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 10.6% |
| Brazil | 7.7% |
The strongest cross-interests of the Summer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Summer vacation | Travel & Leisure | 3.68× | ||
| 02 | Babypark | Shopping | 3.31× | ||
| 03 | Isabel Marant | Fashion & Accessoires | 2.84× | ||
| 04 | Loods 5 | Home & Garden | 2.70× | ||
| 05 | Curly Hair | Beauty & Wellness | 2.68× | ||
| 06 | Real property | Home & Garden | 2.35× | ||
| 07 | Swimming pool | Sports | 2.09× | ||
| 08 | Sewing | Home & Garden | 2.09× | ||
| 09 | Flower | Home & Garden | 1.96× | ||
| 10 | Bol.com | Shopping | 1.95× | ||
| 11 | Lingerie | Fashion & Accessoires | 1.93× | ||
| 12 | Ryanair | Travel & Leisure | 1.92× | ||
| 13 | VakantieVeilingen | Travel & Leisure | 1.89× | ||
| 14 | Skirt | Fashion & Accessoires | 1.83× | ||
| 15 | Trousers | Fashion & Accessoires | 1.60× | ||
| 16 | TUI | Travel & Leisure | 1.59× | ||
| 17 | Hornbach | Shopping | 1.58× | ||
| 18 | Voetbal International | Sports | 1.57× | ||
| 19 | Organic food | Food & Beverages | 1.54× | ||
| 20 | Voetbalprimeur | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.57× | |
| Design Affinity | PREMIUM | 1.44× | |
| Sustainability | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.90× | |
| Social Media Usage | JOY | 0.91× | |
| Individualism | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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