Rascasse Audience Intelligence

Summer Audience in Germany

A data profile of the people who buy, follow and care about Summer in Germany — modelled from more than twelve digital signal sources. Summer has an estimated audience of 6,705,721 people in Germany.

#421among Topic in Germany#48in Travel & Leisure

The average Summer fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pandora, Tagesschau, Kitchen, with strongest over-indexing on Pandora (5.62× the country average).

Demographically, the Summer audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Summer fan in Germany is more female, around 39.5 years old, with strong Travelling tendencies and a notable affinity for Pandora.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Summer profile in Germany.

Audience size
6.7M
in Germany
Gender
60.0%♀
40.0% male
Age
39.5
average years
Country rank
#687
Topic in Germany
Fig. 01

Search interest · 12-month trend

+110%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Summer fans

60.0% are female, 40.0% are male, average age 39.5.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Summer audience in Germany
MetricValue
Female60.0%
Male40.0%
Average age39.5
Estimated audience size6,705,721
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Summer audience in Germany
Age bracketShare%
16-1918%
20-2919%
30-3922%
40-4923%
50+19%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Summer audience comes from Germany.

Worldwide audience distribution share by country for Summer
CountryShare
United States14.2%
Italy10.6%
Brazil7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Summer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Summer fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~400K1.20×
02Thüringen~200K1.15×
03Sachsen-Anhalt~200K1.14×
04Brandenburg~200K1.11×
05Nordrhein-Westfalen~1.5M1.06×
06Bayern~1M1.05×
07Mecklenburg-Vorpommern~100K1.03×
08Niedersachsen~700K1.00×
09Saarland~80K0.99×
10Schleswig-Holstein~200K0.98×
11Rheinland-Pfalz~300K0.97×
12Baden-Württemberg~900K0.96×
13Hessen~500K0.93×
14Hamburg~100K0.88×
15Bremen~50K0.87×
16Berlin~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Summer, Germany
0.82×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Summer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Summer audience
#·InterestCategoryAffinity×
01PandoraFashion & Accessoires5.62×
02HomeschoolingPolitics & Society3.48×
03Succulent plantHome & Garden3.08×
04Flowering plantHome & Garden3.04×
05Real propertyHome & Garden2.98×
06NintendoGames2.81×
07Crime fictionLiterature2.68×
08ActivismPolitics & Society2.60×
09High schoolBusiness & Career2.46×
10TripAdvisorTravel & Leisure2.38×
11LivestockPets & Animals2.30×
12Shih TzuPets & Animals2.30×
13Chihuahua (dog)Pets & Animals2.10×
14VolunteeringPolitics & Society2.08×
15Labrador RetrieverPets & Animals2.02×
16Digital photographyBusiness & Career1.98×
17KitchenHome & Garden1.89×
18House musicMusic & Radio1.70×
19TagesschauMovies & TV1.69×
20AirbnbTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Summer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Summer audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.68×
Quality AwarenessPREMIUM1.61×
IndulgenceJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Summer audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.87×
Social Media UsageJOY0.91×
Family OrientationCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Summer have in Germany?

Summer has an estimated audience of 6,705,721 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Summer fans?

60.0% of Summer fans are female, 40.0% are male, with an average age of 39.5 years.

03

Which brands do Summer fans like most?

Summer fans show strongest brand affinity for Pandora (5.62×), Tagesschau (1.69×), and Kitchen (1.89×) over the country average.

04

Where do Summer fans live in Germany?

Summer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Summer fans also like?

Beyond Summer itself, the audience over-indexes on Tagesschau (1.69×), Kitchen (1.89×), Flowering plant (3.04×), and Real property (2.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Summer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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