Summer Audience in Germany
Summer has an estimated audience of 6,705,721 people in Germany. 60.0% are female, 40.0% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Real property, Tagesschau, Pandora, Pets.
The average Summer fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Real property, Tagesschau, with strongest over-indexing on Satire (4.72× the country average). Demographically, the Summer audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Summer fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 39.5 |
| Estimated audience size | 6,705,721 |
Audience persona
The typical Summer fan in Germany is more female, around 39.5 years old, with strong Travelling tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,674,691 | 1.14× |
| Bayern | 1,189,773 | 1.1× |
| Baden-Württemberg | 931,039 | 1.02× |
| Niedersachsen | 675,790 | 1.04× |
| Hessen | 480,742 | 0.94× |
| Sachsen | 347,335 | 1.06× |
| Rheinland-Pfalz | 330,538 | 0.98× |
| Schleswig-Holstein | 262,329 | 1.09× |
| Berlin | 250,154 | 0.83× |
| Brandenburg | 214,855 | 1.03× |
| Thüringen | 174,010 | 1.02× |
| Sachsen-Anhalt | 169,444 | 0.98× |
| Hamburg | 135,481 | 0.89× |
| Mecklenburg-Vorpommern | 130,506 | 1.02× |
| Saarland | 79,105 | 0.96× |
| Bremen | 51,294 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 4.72× | Literature |
| Real property | 4.9× | Home & Garden |
| Tagesschau | 2.05× | Movies & TV |
| Pandora | 4.93× | Fashion & Accessoires |
| Pets | 1.65× | Pets & Animals |
| Spiegel Online | 1.79× | News |
| German television comedy | 4.73× | Movies & TV |
| Airbnb | 2× | Travel & Leisure |
| Automobiles | 1.61× | Cars & Mobility |
| Dairy | 4.04× | Food & Beverages |
| Allgäu | 4.47× | Travel & Leisure |
| Western Union | 3.11× | Business & Career |
| Transfermarkt | 2.09× | Sports |
| Gina Tricot | 4.47× | Fashion & Accessoires |
| Do it yourself (DIY) | 1.53× | Home & Garden |
| Crochet | 2.77× | Home & Garden |
| Gala | 1.63× | News |
| Swimsuit | 2.87× | Fashion & Accessoires |
| Natural foods | 2.89× | Food & Beverages |
| Headphones | 3.5× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.53 |
| Sustainability | BALANCE | 1.49 |
| Design Affinity | PREMIUM | 1.49 |
| Sports Activity | POWER | 1.48 |
| Indulgence | JOY | 1.47 |
| DIY Mentality | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Italy | 10.6% |
| Brazil | 7.7% |
See Summer audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Summer have in Germany?
Summer has an estimated audience of 6,705,721 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Summer fans?
60.0% of Summer fans are female, 40.0% are male, with an average age of 39.5 years.
Which brands do Summer fans like most?
Summer fans show strongest brand affinity for Satire (4.72×), Real property (4.9×), and Tagesschau (2.05×) over the country average.
Where do Summer fans live in Germany?
Summer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,674,691), Bayern (reach 1,189,773), and Baden-Württemberg (reach 931,039). These three regions account for the largest share of the active audience.
What other brands do Summer fans also like?
Beyond Summer itself, the audience over-indexes on Real property (4.9×), Tagesschau (2.05×), Pandora (4.93×), and Pets (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.