Summer Audience in Germany
Summer has an estimated audience of 6,705,721 people in Germany. 60.0% are female, 40.0% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Nurse education, Information sensitivity, Icon (magazine), Bank account.
The average Summer fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Nurse education, Information sensitivity, with strongest over-indexing on Goes (1.75× the country average). Demographically, the Summer audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Summer fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 39.5 |
| Estimated audience size | 6,705,721 |
Audience persona
The typical Summer fan in Germany is more female, around 39.5 years old, with strong Travelling tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,674,691 | 1.14× |
| Bayern | 1,189,773 | 1.1× |
| Baden-Württemberg | 931,039 | 1.02× |
| Niedersachsen | 675,790 | 1.04× |
| Hessen | 480,742 | 0.94× |
| Sachsen | 347,335 | 1.06× |
| Rheinland-Pfalz | 330,538 | 0.98× |
| Schleswig-Holstein | 262,329 | 1.09× |
| Berlin | 250,154 | 0.83× |
| Brandenburg | 214,855 | 1.03× |
| Thüringen | 174,010 | 1.02× |
| Sachsen-Anhalt | 169,444 | 0.98× |
| Hamburg | 135,481 | 0.89× |
| Mecklenburg-Vorpommern | 130,506 | 1.02× |
| Saarland | 79,105 | 0.96× |
| Bremen | 51,294 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.75× | Travel & Leisure |
| Nurse education | 2.44× | Kids & Family |
| Information sensitivity | 3.87× | Technology & Electronics |
| Icon (magazine) | 1.78× | Arts & Culture |
| Bank account | 1.82× | Business & Career |
| Ireen Sheer | 1.68× | Music & Radio |
| Cachorro | 2.06× | Pets & Animals |
| Home Delivery | 1.53× | Food & Beverages |
| Esra Erol | 2.97× | Movies & TV |
| Wolverine (comics) | 2.92× | Literature |
| Motion Picture Association of America | 3.62× | Movies & TV |
| Jaguar F-Pace | 2.79× | Cars & Mobility |
| Glashütte | 1.86× | Travel & Leisure |
| Timo Hildebrand | 3.81× | Sports |
| Jason Clarke (actor) | 1.91× | Movies & TV |
| Jersey (fabric) | 1.9× | Fashion & Accessoires |
| Scratching post | 2.16× | Pets & Animals |
| Throne of Glass | 2× | Literature |
| Huck (magazine) | 3.33× | Internet & Social Media |
| Gender-neutral language | 1.88× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.53 |
| Sustainability | BALANCE | 1.49 |
| Design Affinity | PREMIUM | 1.49 |
| Sports Activity | POWER | 1.48 |
| Indulgence | JOY | 1.47 |
| DIY Mentality | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Italy | 10.6% |
| Brazil | 7.7% |
See Summer audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Summer have in Germany?
Summer has an estimated audience of 6,705,721 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Summer fans?
60.0% of Summer fans are female, 40.0% are male, with an average age of 39.5 years.
Which brands do Summer fans like most?
Summer fans show strongest brand affinity for Goes (1.75×), Nurse education (2.44×), and Information sensitivity (3.87×) over the country average.
Where do Summer fans live in Germany?
Summer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,674,691), Bayern (reach 1,189,773), and Baden-Württemberg (reach 931,039). These three regions account for the largest share of the active audience.
What other brands do Summer fans also like?
Beyond Summer itself, the audience over-indexes on Nurse education (2.44×), Information sensitivity (3.87×), Icon (magazine) (1.78×), and Bank account (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.