A data profile of the people who buy, follow and care about Summer in Denmark — modelled from more than twelve digital signal sources. Summer has an estimated audience of 706,407 people in Denmark.
Summer has an estimated audience of 706,407 people in Denmark. 66.2% are female, 33.8% are male, average age 45.3. Top brand affinities: Summer vacation, Happiness, Flower, Ryanair, Hobby.
Top brand affinities include Summer vacation, Happiness, Flower, with strongest over-indexing on Summer vacation (2.66× the country average).
Demographically, the Summer audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Summer fan in Denmark is more female, around 45.3 years old, with strong Indulgence tendencies and a notable affinity for Summer vacation.
The key figures that characterise the Summer profile in Denmark.
66.2% are female, 33.8% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 45.3 |
| Estimated audience size | 706,407 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Summer audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 10.6% |
| Brazil | 7.7% |
The strongest cross-interests of the Summer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hostel | Travel & Leisure | 4.12× | ||
| 02 | Summer vacation | Travel & Leisure | 2.66× | ||
| 03 | Ryanair | Travel & Leisure | 2.23× | ||
| 04 | High school | Business & Career | 2.09× | ||
| 05 | Swimming pool | Sports | 1.88× | ||
| 06 | Intersport | Shopping | 1.86× | ||
| 07 | Cruises | Travel & Leisure | 1.79× | ||
| 08 | Lingerie | Fashion & Accessoires | 1.78× | ||
| 09 | Novo Nordisk | Health | 1.73× | ||
| 10 | Royal Copenhagen | Home & Garden | 1.73× | ||
| 11 | Kindergarten | Kids & Family | 1.69× | ||
| 12 | Hobby | Home & Garden | 1.67× | ||
| 13 | Bars | Travel & Leisure | 1.67× | ||
| 14 | Bracelet | Fashion & Accessoires | 1.67× | ||
| 15 | Georg Jensen | Home & Garden | 1.65× | ||
| 16 | Sunglasses | Fashion & Accessoires | 1.64× | ||
| 17 | Modern architecture | Arts & Culture | 1.62× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.56× | ||
| 19 | Flower | Home & Garden | 1.55× | ||
| 20 | Happiness | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.34× | |
| Quality Awareness | PREMIUM | 1.29× | |
| Travelling | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.90× | |
| Social Media Usage | JOY | 0.93× | |
| Spirituality | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.