A data profile of the people who buy, follow and care about Summer in Finland — modelled from more than twelve digital signal sources. Summer has an estimated audience of 684,173 people in Finland.
Summer has an estimated audience of 684,173 people in Finland. 70.1% are female, 29.9% are male, average age 44.8. Top brand affinities: Finnair, WhatsApp, Shoes, Happiness, Gina Tricot.
Top brand affinities include Finnair, WhatsApp, Shoes, with strongest over-indexing on Finnair (2.09× the country average).
Demographically, the Summer audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Summer fan in Finland is more female, around 44.8 years old, with strong Community Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the Summer profile in Finland.
70.1% are female, 29.9% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 44.8 |
| Estimated audience size | 684,173 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Summer audience comes from Finland.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 10.6% |
| Brazil | 7.7% |
The strongest cross-interests of the Summer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 4.24× | ||
| 02 | Swimming pool | Sports | 2.49× | ||
| 03 | Summer vacation | Travel & Leisure | 2.39× | ||
| 04 | Weaving | Fashion & Accessoires | 2.29× | ||
| 05 | Lunch | Food & Beverages | 2.14× | ||
| 06 | Bars | Travel & Leisure | 2.10× | ||
| 07 | Finnair | Travel & Leisure | 2.09× | ||
| 08 | Sunglasses | Fashion & Accessoires | 2.06× | ||
| 09 | Cruises | Travel & Leisure | 2.04× | ||
| 10 | Internet & Social Media | 2.03× | |||
| 11 | Gina Tricot | Fashion & Accessoires | 2.03× | ||
| 12 | Modern architecture | Arts & Culture | 2.02× | ||
| 13 | Flower | Home & Garden | 1.88× | ||
| 14 | Happiness | Health | 1.81× | ||
| 15 | Lindex | Fashion & Accessoires | 1.79× | ||
| 16 | Shoes | Fashion & Accessoires | 1.75× | ||
| 17 | Spas | Beauty & Wellness | 1.74× | ||
| 18 | Hair products | Beauty & Wellness | 1.74× | ||
| 19 | Kitchen | Home & Garden | 1.70× | ||
| 20 | Dogs | Pets & Animals | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.38× | |
| Indulgence | JOY | 1.36× | |
| Family Orientation | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.90× | |
| Spirituality | BALANCE | 0.92× | |
| Mindfulness | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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