A data profile of the people who buy, follow and care about Summer in Sweden — modelled from more than twelve digital signal sources. Summer has an estimated audience of 1,300,107 people in Sweden.
Summer has an estimated audience of 1,300,107 people in Sweden. 66.0% are female, 34.0% are male, average age 45.5. Top brand affinities: Hemnet, Biltema, Gina Tricot, Jotex, Ryanair.
Top brand affinities include Hemnet, Biltema, Gina Tricot, with strongest over-indexing on Hemnet (2.24× the country average).
Demographically, the Summer audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Community Orientation, Travelling.
The typical Summer fan in Sweden is more female, around 45.5 years old, with strong Community Orientation tendencies and a notable affinity for Hemnet.
The key figures that characterise the Summer profile in Sweden.
66.0% are female, 34.0% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 45.5 |
| Estimated audience size | 1,300,107 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 39% |
of the worldwide Summer audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 10.6% |
| Brazil | 7.7% |
The strongest cross-interests of the Summer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 4.35× | ||
| 02 | Bonprix | Shopping | 3.95× | ||
| 03 | Real property | Home & Garden | 2.63× | ||
| 04 | Weaving | Fashion & Accessoires | 2.62× | ||
| 05 | Lingerie | Fashion & Accessoires | 2.49× | ||
| 06 | Crochet | Home & Garden | 2.39× | ||
| 07 | Bars | Travel & Leisure | 2.28× | ||
| 08 | Gina Tricot | Fashion & Accessoires | 2.27× | ||
| 09 | Hemnet | Home & Garden | 2.24× | ||
| 10 | Biltema | Business & Career | 2.12× | ||
| 11 | Ryanair | Travel & Leisure | 2.10× | ||
| 12 | Intersport | Shopping | 2.09× | ||
| 13 | Flower | Home & Garden | 1.86× | ||
| 14 | Happiness | Health | 1.84× | ||
| 15 | Lindex | Fashion & Accessoires | 1.83× | ||
| 16 | Hair products | Beauty & Wellness | 1.79× | ||
| 17 | Dogs | Pets & Animals | 1.76× | ||
| 18 | Shoes | Fashion & Accessoires | 1.74× | ||
| 19 | Science | Business & Career | 1.74× | ||
| 20 | Spas | Beauty & Wellness | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.45× | |
| Travelling | THRILL | 1.43× | |
| Indulgence | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.95× | |
| Spirituality | BALANCE | 0.96× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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