A data profile of the people who buy, follow and care about Lingerie in Sweden — modelled from more than twelve digital signal sources. Lingerie has an estimated audience of 1,196,884 people in Sweden.
Lingerie has an estimated audience of 1,196,884 people in Sweden. 79.0% are female, 21.0% are male, average age 43.9. Top brand affinities: IKEA, Biltema, Tradera, Lace, Lindex.
Top brand affinities include IKEA, Biltema, Tradera, with strongest over-indexing on IKEA (2.14× the country average).
Demographically, the Lingerie audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
The typical Lingerie fan in Sweden is more female, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
The key figures that characterise the Lingerie profile in Sweden.
79.0% are female, 21.0% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 79.0% |
| Male | 21.0% |
| Average age | 43.9 |
| Estimated audience size | 1,196,884 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Lingerie audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 5.9% |
| Italy | 4.7% |
The strongest cross-interests of the Lingerie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lace | Fashion & Accessoires | 6.01× | ||
| 02 | Bikini | Fashion & Accessoires | 5.03× | ||
| 03 | Swimsuit | Fashion & Accessoires | 4.08× | ||
| 04 | Skirt | Fashion & Accessoires | 3.53× | ||
| 05 | Men's clothing | Fashion & Accessoires | 3.07× | ||
| 06 | Trousers | Fashion & Accessoires | 3.06× | ||
| 07 | H&M | Shopping | 2.99× | ||
| 08 | Dresses | Fashion & Accessoires | 2.78× | ||
| 09 | Ellos | Shopping | 2.63× | ||
| 10 | Lindex | Fashion & Accessoires | 2.61× | ||
| 11 | Child | Kids & Family | 2.15× | ||
| 12 | IKEA | Home & Garden | 2.14× | ||
| 13 | Shoes | Fashion & Accessoires | 2.12× | ||
| 14 | Tradera | Shopping | 1.96× | ||
| 15 | Biltema | Business & Career | 1.87× | ||
| 16 | Stockholm | Travel & Leisure | 1.86× | ||
| 17 | SVT Play | Movies & TV | 1.86× | ||
| 18 | Sweden | Travel & Leisure | 1.73× | ||
| 19 | YouTube | Movies & TV | 1.56× | ||
| 20 | Clas Ohlson | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.34× | |
| Urban Lifestyle | OPEN | 1.08× | |
| Healthy Lifestyle | BALANCE | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.31× | |
| Patriotism | CONSERVATISM | 0.79× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Lingerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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