A data profile of the people who buy, follow and care about Sunglasses in Denmark — modelled from more than twelve digital signal sources. Sunglasses has an estimated audience of 826,945 people in Denmark.
Sunglasses has an estimated audience of 826,945 people in Denmark. 57.7% are female, 42.3% are male, average age 45.1. Top brand affinities: IKEA, Føtex, Matas (drug store), Momondo, Dresses.
Top brand affinities include IKEA, Føtex, Matas (drug store), with strongest over-indexing on IKEA (1.58× the country average).
Demographically, the Sunglasses audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Sunglasses fan in Denmark is more female, around 45.1 years old, with strong Social Media Usage tendencies and a notable affinity for IKEA.
The key figures that characterise the Sunglasses profile in Denmark.
57.7% are female, 42.3% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 45.1 |
| Estimated audience size | 826,945 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Sunglasses audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.6% |
| Japan | 4.5% |
The strongest cross-interests of the Sunglasses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Handbags | Fashion & Accessoires | 2.95× | ||
| 02 | Coupons | Shopping | 2.44× | ||
| 03 | Fragrances | Beauty & Wellness | 2.26× | ||
| 04 | Dresses | Fashion & Accessoires | 2.20× | ||
| 05 | Sun | Travel & Leisure | 2.15× | ||
| 06 | H&M | Shopping | 1.89× | ||
| 07 | Glass | Home & Garden | 1.83× | ||
| 08 | Sales promotion | Shopping | 1.77× | ||
| 09 | Fashion design | Business & Career | 1.77× | ||
| 10 | Men's clothing | Fashion & Accessoires | 1.73× | ||
| 11 | Trousers | Fashion & Accessoires | 1.72× | ||
| 12 | Matas (drug store) | Shopping | 1.70× | ||
| 13 | Hair products | Beauty & Wellness | 1.66× | ||
| 14 | Spas | Beauty & Wellness | 1.66× | ||
| 15 | Footwear | Fashion & Accessoires | 1.62× | ||
| 16 | Momondo | Travel & Leisure | 1.59× | ||
| 17 | IKEA | Home & Garden | 1.58× | ||
| 18 | Woman | Kids & Family | 1.57× | ||
| 19 | Føtex | Shopping | 1.56× | ||
| 20 | Scandinavia | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Travelling | THRILL | 0.81× | |
| Patriotism | CONSERVATISM | 0.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.15× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Travelling | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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