A data profile of the people who buy, follow and care about Sunglasses in Sweden — modelled from more than twelve digital signal sources. Sunglasses has an estimated audience of 1,267,836 people in Sweden.
Sunglasses has an estimated audience of 1,267,836 people in Sweden. 61.0% are female, 39.0% are male, average age 45.0. Top brand affinities: Gratitude, IKEA, Tradera, Fragrances, Handbags.
Top brand affinities include Gratitude, IKEA, Tradera, with strongest over-indexing on Gratitude (8.16× the country average).
Demographically, the Sunglasses audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
The typical Sunglasses fan in Sweden is more female, around 45.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Gratitude.
The key figures that characterise the Sunglasses profile in Sweden.
61.0% are female, 39.0% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 45.0 |
| Estimated audience size | 1,267,836 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Sunglasses audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.6% |
| Japan | 4.5% |
The strongest cross-interests of the Sunglasses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gratitude | Politics & Society | 8.16× | ||
| 02 | Handbags | Fashion & Accessoires | 4.49× | ||
| 03 | Fragrances | Beauty & Wellness | 4.04× | ||
| 04 | Coupons | Shopping | 3.48× | ||
| 05 | Discount stores | Shopping | 3.28× | ||
| 06 | Sales promotion | Shopping | 3.12× | ||
| 07 | Dresses | Fashion & Accessoires | 2.86× | ||
| 08 | Fashion design | Business & Career | 2.61× | ||
| 09 | Men's clothing | Fashion & Accessoires | 2.61× | ||
| 10 | Hair products | Beauty & Wellness | 2.49× | ||
| 11 | Shoes | Fashion & Accessoires | 2.28× | ||
| 12 | IKEA | Home & Garden | 2.11× | ||
| 13 | Tradera | Shopping | 2.10× | ||
| 14 | Internet & Social Media | 2.06× | |||
| 15 | Child | Kids & Family | 2.03× | ||
| 16 | Stockholm | Travel & Leisure | 1.85× | ||
| 17 | Sweden | Travel & Leisure | 1.73× | ||
| 18 | Biltema | Business & Career | 1.67× | ||
| 19 | YouTube | Movies & TV | 1.63× | ||
| 20 | Clas Ohlson | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.25× | |
| Design Affinity | PREMIUM | 1.24× | |
| Healthy Lifestyle | BALANCE | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.31× | |
| Travelling | THRILL | 0.79× | |
| Patriotism | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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