A data profile of the people who buy, follow and care about Handbags in Sweden — modelled from more than twelve digital signal sources. Handbags has an estimated audience of 1,300,121 people in Sweden.
Handbags has an estimated audience of 1,300,121 people in Sweden. 71.3% are female, 28.7% are male, average age 45.4. Top brand affinities: Gina Tricot, Lindex, Ellos, KappAhl, Skirt.
Top brand affinities include Gina Tricot, Lindex, Ellos, with strongest over-indexing on Gina Tricot (1.67× the country average).
Demographically, the Handbags audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical Handbags fan in Sweden is more female, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Gina Tricot.
The key figures that characterise the Handbags profile in Sweden.
71.3% are female, 28.7% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 45.4 |
| Estimated audience size | 1,300,121 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Handbags audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 15.9% |
| Japan | 6.1% |
| Italy | 4.8% |
The strongest cross-interests of the Handbags audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blouse | Fashion & Accessoires | 1.92× | ||
| 02 | Skirt | Fashion & Accessoires | 1.81× | ||
| 03 | Ellos | Shopping | 1.80× | ||
| 04 | Jotex | Shopping | 1.73× | ||
| 05 | Marimekko | Home & Garden | 1.73× | ||
| 06 | Earring | Fashion & Accessoires | 1.68× | ||
| 07 | Gina Tricot | Fashion & Accessoires | 1.67× | ||
| 08 | KappAhl | Fashion & Accessoires | 1.67× | ||
| 09 | Children's clothing | Fashion & Accessoires | 1.66× | ||
| 10 | Åhléns | Fashion & Accessoires | 1.66× | ||
| 11 | Ring (jewellery) | Fashion & Accessoires | 1.63× | ||
| 12 | Lindex | Fashion & Accessoires | 1.60× | ||
| 13 | Home Interior Design | Home & Garden | 1.60× | ||
| 14 | Cellbes | Fashion & Accessoires | 1.60× | ||
| 15 | Decoration | Home & Garden | 1.58× | ||
| 16 | Fitness and figure competition | Sports | 1.57× | ||
| 17 | Home décor products | Home & Garden | 1.57× | ||
| 18 | Arket | Shopping | 1.56× | ||
| 19 | Garden furniture | Home & Garden | 1.54× | ||
| 20 | Hemtex | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.53× | |
| Early Adopter Mentality | POWER | 1.15× | |
| Travelling | THRILL | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.67× | |
| Urban Lifestyle | OPEN | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Handbags. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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