A data profile of the people who buy, follow and care about Fitness and figure competition in Sweden — modelled from more than twelve digital signal sources. Fitness and figure competition has an estimated audience of 1,322,467 people in Sweden.
Fitness and figure competition has an estimated audience of 1,322,467 people in Sweden. 60.5% are female, 39.5% are male, average age 42.5. Top brand affinities: KappAhl, Men's Fitness, Crossfit Training, Bodybuilding & Fitness, Muscle & Fitness.
Top brand affinities include KappAhl, Men's Fitness, Crossfit Training, with strongest over-indexing on KappAhl (1.5× the country average).
Demographically, the Fitness and figure competition audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
The typical Fitness and figure competition fan in Sweden is more female, around 42.5 years old, with strong Design Affinity tendencies and a notable affinity for KappAhl.
The key figures that characterise the Fitness and figure competition profile in Sweden.
60.5% are female, 39.5% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 42.5 |
| Estimated audience size | 1,322,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Fitness and figure competition audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 16.1% |
| Germany | 7.1% |
The strongest cross-interests of the Fitness and figure competition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Female bodybuilding | Sports | 2.68× | ||
| 02 | Barbell | Sports | 2.58× | ||
| 03 | Crossfit Training | Sports | 2.44× | ||
| 04 | Squat (exercise) | Sports | 2.32× | ||
| 05 | Bodybuilding & Fitness | Sports | 2.27× | ||
| 06 | Yin yoga | Sports | 2.27× | ||
| 07 | Hot yoga | Sports | 2.13× | ||
| 08 | Men's Fitness | Sports | 2.01× | ||
| 09 | Muscle & Fitness | Sports | 1.90× | ||
| 10 | Healthy habits | Health | 1.65× | ||
| 11 | Strength training | Sports | 1.62× | ||
| 12 | Road running | Sports | 1.54× | ||
| 13 | Seafood | Food & Beverages | 1.52× | ||
| 14 | Knitting needle | Fashion & Accessoires | 1.52× | ||
| 15 | Pattern (sewing) | Home & Garden | 1.52× | ||
| 16 | Handmade Crafts | Kids & Family | 1.52× | ||
| 17 | Weight training | Sports | 1.51× | ||
| 18 | Handmade | Home & Garden | 1.51× | ||
| 19 | KappAhl | Fashion & Accessoires | 1.50× | ||
| 20 | Physical education | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.48× | |
| Early Adopter Mentality | POWER | 1.26× | |
| Patriotism | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.68× | |
| Social Media Usage | JOY | 0.90× | |
| Healthy Lifestyle | BALANCE | 1.13× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Fitness and figure competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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