A data profile of the people who buy, follow and care about Men's Fitness in Sweden — modelled from more than twelve digital signal sources. Men's Fitness has an estimated audience of 1,204,106 people in Sweden.
Men's Fitness has an estimated audience of 1,204,106 people in Sweden. 50.1% are female, 49.9% are male, average age 40.8. Top brand affinities: Sveriges Television, Protein bar, KappAhl, Seafood, Drop shipping.
Top brand affinities include Sveriges Television, Protein bar, KappAhl, with strongest over-indexing on Sveriges Television (1.52× the country average).
Demographically, the Men's Fitness audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Men's Fitness fan in Sweden is balanced, around 40.8 years old, with strong Mindfulness tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Men's Fitness profile in Sweden.
50.1% are female, 49.9% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 40.8 |
| Estimated audience size | 1,204,106 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Men's Fitness audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.4% |
| Germany | 5.7% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Men's Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Protein bar | Food & Beverages | 5.52× | ||
| 02 | Natural foods | Food & Beverages | 3.79× | ||
| 03 | Protein Shake | Food & Beverages | 3.56× | ||
| 04 | Jotex | Shopping | 3.26× | ||
| 05 | Gymshark | Sports | 3.22× | ||
| 06 | Seafood | Food & Beverages | 2.66× | ||
| 07 | Personal trainer | Sports | 2.58× | ||
| 08 | Job interview | Business & Career | 2.46× | ||
| 09 | Baby food | Kids & Family | 2.30× | ||
| 10 | Sports bra | Fashion & Accessoires | 2.26× | ||
| 11 | Drop shipping | Shopping | 2.15× | ||
| 12 | Fitness and figure competition | Sports | 2.01× | ||
| 13 | KappAhl | Fashion & Accessoires | 1.99× | ||
| 14 | Intersport | Shopping | 1.99× | ||
| 15 | Digital photography | Business & Career | 1.97× | ||
| 16 | True crime | Movies & TV | 1.80× | ||
| 17 | Eurojackpot | Games | 1.75× | ||
| 18 | Running | Sports | 1.69× | ||
| 19 | Winery | Food & Beverages | 1.55× | ||
| 20 | Sveriges Television | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.79× | |
| Career Orientation | POWER | 1.68× | |
| Extroversion | THRILL | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.64× | |
| Creativity | OPEN | 0.81× | |
| Tradition | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Men's Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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