A data profile of the people who buy, follow and care about Men's Fitness in Austria — modelled from more than twelve digital signal sources. Men's Fitness has an estimated audience of 910,067 people in Austria.
Men's Fitness has an estimated audience of 910,067 people in Austria. 52.1% are female, 47.9% are male, average age 37.6. Top brand affinities: CrossFit, C&A, Local food, Breakfast, Nike.
Top brand affinities include CrossFit, C&A, Local food, with strongest over-indexing on CrossFit (3.06× the country average).
Demographically, the Men's Fitness audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Men's Fitness fan in Austria is balanced, around 37.6 years old, with strong Travelling tendencies and a notable affinity for CrossFit.
The key figures that characterise the Men's Fitness profile in Austria.
52.1% are female, 47.9% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 37.6 |
| Estimated audience size | 910,067 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Men's Fitness audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.4% |
| Germany | 5.7% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Men's Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hublot | Fashion & Accessoires | 4.41× | ||
| 02 | High-intensity interval training | Sports | 3.71× | ||
| 03 | White wine | Food & Beverages | 3.15× | ||
| 04 | Long hair | Beauty & Wellness | 3.09× | ||
| 05 | CrossFit | Sports | 3.06× | ||
| 06 | Wine tasting | Food & Beverages | 2.66× | ||
| 07 | Shih Tzu | Pets & Animals | 2.58× | ||
| 08 | Aerobics | Sports | 2.55× | ||
| 09 | Natural foods | Food & Beverages | 2.43× | ||
| 10 | Luxury yacht | Travel & Leisure | 2.36× | ||
| 11 | Travel photography | Technology & Electronics | 2.19× | ||
| 12 | Cruises | Travel & Leisure | 2.15× | ||
| 13 | Breakfast | Food & Beverages | 2.06× | ||
| 14 | Dinner | Food & Beverages | 2.06× | ||
| 15 | C&A | Shopping | 1.94× | ||
| 16 | Nike | Fashion & Accessoires | 1.94× | ||
| 17 | Deal of the day | Shopping | 1.93× | ||
| 18 | Local food | Food & Beverages | 1.82× | ||
| 19 | Renovation | Home & Garden | 1.52× | ||
| 20 | Ryanair | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.81× | |
| Early Adopter Mentality | POWER | 1.62× | |
| Indulgence | JOY | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Tradition | CONSERVATISM | 0.76× | |
| Creativity | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Men's Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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