A data profile of the people who buy, follow and care about Men's Fitness in India — modelled from more than twelve digital signal sources. Men's Fitness has an estimated audience of 6,835,378 people in India.
Men's Fitness has an estimated audience of 6,835,378 people in India. 35.4% are female, 64.6% are male, average age 32.5. Top brand affinities: Superman, Embroidery, Casino games, Drop shipping, High-net-worth individual.
Top brand affinities include Superman, Embroidery, Casino games, with strongest over-indexing on Superman (1.62× the country average).
Demographically, the Men's Fitness audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
The typical Men's Fitness fan in India is more male, around 32.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Superman.
The key figures that characterise the Men's Fitness profile in India.
35.4% are female, 64.6% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 32.5 |
| Estimated audience size | 6,835,378 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 37% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Men's Fitness audience comes from India.
| Country | Share |
|---|---|
| United States | 21.4% |
| Germany | 5.7% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Men's Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diet Coke | Food & Beverages | 4.39× | ||
| 02 | Personal trainer | Sports | 2.89× | ||
| 03 | Forex Online Trading | Business & Career | 2.89× | ||
| 04 | Family car | Cars & Mobility | 2.79× | ||
| 05 | Drop shipping | Shopping | 2.68× | ||
| 06 | Crochet | Home & Garden | 2.63× | ||
| 07 | Sewing machine | Home & Garden | 2.60× | ||
| 08 | High-net-worth individual | Business & Career | 2.36× | ||
| 09 | International education | Business & Career | 2.26× | ||
| 10 | Embroidery | Home & Garden | 2.17× | ||
| 11 | Casino games | Games | 1.96× | ||
| 12 | Skirt | Fashion & Accessoires | 1.96× | ||
| 13 | True Detective | Movies & TV | 1.93× | ||
| 14 | Wedding invitation | Home & Garden | 1.79× | ||
| 15 | Engagement ring | Fashion & Accessoires | 1.70× | ||
| 16 | Earring | Fashion & Accessoires | 1.67× | ||
| 17 | Superman | Movies & TV | 1.62× | ||
| 18 | Cash on delivery | Business & Career | 1.58× | ||
| 19 | Gemstone | Fashion & Accessoires | 1.55× | ||
| 20 | Nutrient | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.94× | |
| Early Adopter Mentality | POWER | 1.53× | |
| Pet Ownership | JOY | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.43× | |
| Creativity | OPEN | 0.61× | |
| Need for Security | CONSERVATISM | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Men's Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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