A data profile of the people who buy, follow and care about Men's Fitness in Portugal — modelled from more than twelve digital signal sources. Men's Fitness has an estimated audience of 1,341,787 people in Portugal.
The average Men's Fitness fan in Portugal is 41.2 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Bodybuilding, Personal trainer, Local food, with strongest over-indexing on Bodybuilding (2.26× the country average).
Demographically, the Men's Fitness audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Mindfulness, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Men's Fitness fan in Portugal is more male, around 41.2 years old, with strong Mindfulness tendencies and a notable affinity for Bodybuilding.
The key figures that characterise the Men's Fitness profile in Portugal.
44.7% are female, 55.3% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 41.2 |
| Estimated audience size | 1,341,787 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 20% |
of the worldwide Men's Fitness audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.4% |
| Germany | 5.7% |
| United Kingdom | 5.5% |
Where the Men's Fitness audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Azores | ~40K | 1.17× | |
| 02 | Coimbra District | ~70K | 1.06× | |
| 03 | Aveiro District | ~100K | 1.01× | |
| 04 | Braga District | ~100K | 0.98× | |
| 05 | Faro District | ~90K | 0.98× | |
| 06 | Setúbal District | ~100K | 0.97× | |
| 07 | Porto District | ~300K | 0.92× | |
| 08 | Santarém District | ~60K | 0.92× | |
| 09 | Lisbon District | ~400K | 0.91× |
The strongest cross-interests of the Men's Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AutoScout24 | Cars & Mobility | 2.80× | ||
| 02 | High-intensity interval training | Sports | 2.48× | ||
| 03 | Electric toothbrush | Health | 2.40× | ||
| 04 | Boxing | Sports | 2.38× | ||
| 05 | Bodybuilding | Sports | 2.26× | ||
| 06 | Espresso machine | Home & Garden | 2.20× | ||
| 07 | Personal trainer | Sports | 2.03× | ||
| 08 | Facial hair | Beauty & Wellness | 1.99× | ||
| 09 | Sport Club Corinthians Paulista | Sports | 1.85× | ||
| 10 | Purchase discount | Shopping | 1.77× | ||
| 11 | Steam | Games | 1.72× | ||
| 12 | Tooth brushing | Health | 1.66× | ||
| 13 | Web application | Technology & Electronics | 1.64× | ||
| 14 | Natural skin care | Beauty & Wellness | 1.61× | ||
| 15 | Nightlife | Arts & Culture | 1.61× | ||
| 16 | Hair conditioner | Beauty & Wellness | 1.59× | ||
| 17 | Fast casual restaurants | Food & Beverages | 1.57× | ||
| 18 | Streetwear | Fashion & Accessoires | 1.56× | ||
| 19 | S.C. Braga | Sports | 1.55× | ||
| 20 | Local food | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.46× | |
| Sports Activity | POWER | 1.40× | |
| Risk Appetite | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.54× | |
| Tradition | CONSERVATISM | 0.61× | |
| Creativity | OPEN | 0.76× |
Men's Fitness has an estimated audience of 1,341,787 people in Portugal, concentrated in Lisbon District and Porto District.
44.7% of Men's Fitness fans are female, 55.3% are male, with an average age of 41.2 years.
Men's Fitness fans show strongest brand affinity for Bodybuilding (2.26×), Personal trainer (2.03×), and Local food (1.51×) over the country average.
Men's Fitness fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Men's Fitness itself, the audience over-indexes on Personal trainer (2.03×), Local food (1.51×), Streetwear (1.56×), and Natural skin care (1.61×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Men's Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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