Men's Fitness Audience in United States
Men's Fitness has an estimated audience of 31,238,969 people in United States. 41.0% are female, 59.0% are male, average age 37.2. Top brand affinities: Vocal harmony, Historic site, Governor of Michigan, Grinch, Goop.
Top brand affinities include Vocal harmony, Historic site, Governor of Michigan, with strongest over-indexing on Vocal harmony (13.04× the country average). Demographically, the Men's Fitness audience skews more male with an average age of 37.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity.
Category: Sports · Type: Topic
Demographics of Men's Fitness fans
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 37.2 |
| Estimated audience size | 31,238,969 |
Audience persona
The typical Men's Fitness fan in United States is more male, around 37.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Vocal harmony.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vocal harmony | 13.04× | Music & Radio |
| Historic site | 10.29× | Arts & Culture |
| Governor of Michigan | 15.59× | Politics & Society |
| Grinch | 8.32× | Movies & TV |
| Goop | 10.03× | Internet & Social Media |
| Hipster | 14.68× | Politics & Society |
| Fairy godmother | 11.18× | Literature |
| Mathcore | 11.15× | Music & Radio |
| Hibachi | 10.83× | Food & Beverages |
| Wok | 8.9× | Food & Beverages |
| Bank account | 3.25× | Business & Career |
| La Jolla | 11.84× | Travel & Leisure |
| Cherish (group) | 13.07× | Music & Radio |
| TV Fanatic | 11.63× | Movies & TV |
| Google Home | 7.06× | Technology & Electronics |
| JDSU | 3.2× | Business & Career |
| Guitarist (magazine) | 11.65× | Music & Radio |
| Harlow | 11.65× | Travel & Leisure |
| El Paso County, Colorado | 12.75× | Travel & Leisure |
| Grace Slick | 8.27× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.92 |
| Sports Activity | POWER | 1.54 |
| Luxury Orientation | PREMIUM | 1.5 |
| Design Affinity | PREMIUM | 1.5 |
| Early Adopter Mentality | POWER | 1.47 |
| Sustainability | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Germany | 5.7% |
| United Kingdom | 5.5% |
See Men's Fitness audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Men's Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.