Rascasse Audience Intelligence

Men's Fitness Audience in United States

A data profile of the people who buy, follow and care about Men's Fitness in United States — modelled from more than twelve digital signal sources. Men's Fitness has an estimated audience of 31,238,969 people in United States.

#600among Topic in United States#47in Sports

The average Men's Fitness fan in United States is 37.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include High-intensity interval training, Physical fitness, Personal trainer, with strongest over-indexing on High-intensity interval training (6.31× the country average).

Demographically, the Men's Fitness audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Men's Fitness fan in United States is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for High-intensity interval training.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Men's Fitness profile in United States.

Audience size
31.2M
in United States
Gender
41.0%♀
59.0% male
Age
37.2
average years
Country rank
#865
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Men's Fitness fans

41.0% are female, 59.0% are male, average age 37.2.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Men's Fitness audience in United States
MetricValue
Female41.0%
Male59.0%
Average age37.2
Estimated audience size31,238,969
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Men's Fitness audience in United States
Age bracketShare%
16-1921%
20-2924%
30-3921%
40-4918%
50+15%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Men's Fitness audience comes from United States.

Worldwide audience distribution share by country for Men's Fitness
CountryShare
United States21.4%
Germany5.7%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Men's Fitness audience in United States is strongest.

Fig. 05

Top regions by affinity

Men's Fitness fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~600K1.17×
02Alaska~70K1.08×
03New Jersey~900K1.07×
04South Dakota~80K1.07×
05Vermont~60K1.07×
06New York~2M1.06×
07Washington, District of Columbia~100K1.05×
08North Dakota~70K1.05×
09Montana~90K1.04×
10Connecticut~300K1.01×
11Kansas~200K1.01×
12Rhode Island~100K1.01×
13Delaware~90K1.01×
14Massachusetts~600K1.00×
15Iowa~300K1.00×
16Maine~100K1.00×
17Oregon~400K0.99×
18Idaho~200K0.99×
19New Mexico~200K0.99×
20Nebraska~200K0.99×
21West Virginia~100K0.99×
22Hawaii~100K0.99×
23New Hampshire~100K0.99×
24Minnesota~400K0.98×
25Utah~300K0.98×
26Missouri~500K0.97×
27Tennessee~600K0.96×
28South Carolina~500K0.96×
29Louisiana~400K0.96×
30Oklahoma~300K0.96×
31Mississippi~200K0.96×
32Virginia~700K0.95×
33Wisconsin~400K0.95×
34Alabama~400K0.95×
35Kentucky~400K0.95×
36Arkansas~200K0.95×
37Illinois~1M0.94×
38Georgia~900K0.94×
39Nevada~300K0.94×
40North Carolina~900K0.93×
41Arizona~600K0.93×
42Indiana~500K0.93×
43Maryland~500K0.92×
44Pennsylvania~1M0.91×
45Ohio~900K0.90×
46Michigan~700K0.90×
47Florida~2M0.89×
48Washington~600K0.89×
49California~3M0.88×
50Texas~2.5M0.85×
Fig. 06

Affinity by region

Affinity by region — Men's Fitness, United States
0.85×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Men's Fitness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Men's Fitness audience
#·InterestCategoryAffinity×
01High-intensity interval trainingSports6.31×
02Natural foodsFood & Beverages4.44×
03PandoraFashion & Accessoires4.16×
04AerobicsSports3.53×
05Personal trainerSports3.39×
06Anytime FitnessSports3.33×
07Diaper bagKids & Family3.31×
08Self-loveHealth2.80×
09Golf ChannelSports2.78×
10Motivational speakingBusiness & Career2.77×
11MetaphysicsBusiness & Career2.50×
12CarpentryHome & Garden2.38×
13Bass guitarMusic & Radio2.31×
14Digital photographyBusiness & Career2.21×
15Planet FitnessSports1.78×
16Do it yourself (DIY)Home & Garden1.74×
17Quality of lifeHealth1.69×
18Physical fitnessSports1.67×
19HobbyHome & Garden1.56×
20SupermanMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Men's Fitness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Men's Fitness audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.64×
MindfulnessBALANCE1.50×
Risk AppetiteTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Men's Fitness audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
Need for SecurityCONSERVATISM0.81×
TraditionCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Men's Fitness have in United States?

Men's Fitness has an estimated audience of 31,238,969 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Men's Fitness fans?

41.0% of Men's Fitness fans are female, 59.0% are male, with an average age of 37.2 years.

03

Which brands do Men's Fitness fans like most?

Men's Fitness fans show strongest brand affinity for High-intensity interval training (6.31×), Physical fitness (1.67×), and Personal trainer (3.39×) over the country average.

04

Where do Men's Fitness fans live in United States?

Men's Fitness fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Men's Fitness fans also like?

Beyond Men's Fitness itself, the audience over-indexes on Physical fitness (1.67×), Personal trainer (3.39×), Natural foods (4.44×), and Self-love (2.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Men's Fitness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Men's Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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