A data profile of the people who buy, follow and care about Men's Fitness in Italy — modelled from more than twelve digital signal sources. Men's Fitness has an estimated audience of 6,763,179 people in Italy.
Men's Fitness has an estimated audience of 6,763,179 people in Italy. 40.5% are female, 59.5% are male, average age 39.7. Top brand affinities: Volunteering, Deal of the day, Luxury real estate, Digital photography, Wine tasting.
Top brand affinities include Volunteering, Deal of the day, Luxury real estate, with strongest over-indexing on Volunteering (1.95× the country average).
Demographically, the Men's Fitness audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
The typical Men's Fitness fan in Italy is more male, around 39.7 years old, with strong Mindfulness tendencies and a notable affinity for Volunteering.
The key figures that characterise the Men's Fitness profile in Italy.
40.5% are female, 59.5% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 39.7 |
| Estimated audience size | 6,763,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Men's Fitness audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.4% |
| Germany | 5.7% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Men's Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aerobics | Sports | 3.43× | ||
| 02 | Pandora | Fashion & Accessoires | 2.74× | ||
| 03 | Facial hair | Beauty & Wellness | 2.62× | ||
| 04 | Sun tanning | Beauty & Wellness | 2.49× | ||
| 05 | Luxury real estate | Business & Career | 2.43× | ||
| 06 | DAZN | Movies & TV | 2.33× | ||
| 07 | Deal of the day | Shopping | 2.13× | ||
| 08 | Self-love | Health | 2.11× | ||
| 09 | Red wine | Food & Beverages | 2.08× | ||
| 10 | Volunteering | Politics & Society | 1.95× | ||
| 11 | Self-esteem | Health | 1.95× | ||
| 12 | Personal trainer | Sports | 1.87× | ||
| 13 | Luxury yacht | Travel & Leisure | 1.85× | ||
| 14 | Superman | Movies & TV | 1.84× | ||
| 15 | Zara | Shopping | 1.80× | ||
| 16 | Summer vacation | Travel & Leisure | 1.78× | ||
| 17 | Wine tasting | Food & Beverages | 1.72× | ||
| 18 | Digital photography | Business & Career | 1.66× | ||
| 19 | Meditation | Health | 1.61× | ||
| 20 | Modern art | Arts & Culture | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.61× | |
| Risk Appetite | THRILL | 1.60× | |
| Career Orientation | POWER | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Tradition | CONSERVATISM | 0.66× | |
| Spirituality | BALANCE | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Men's Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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