A data profile of the people who buy, follow and care about Men's Fitness in Brazil — modelled from more than twelve digital signal sources. Men's Fitness has an estimated audience of 6,348,373 people in Brazil.
Men's Fitness has an estimated audience of 6,348,373 people in Brazil. 55.3% are female, 44.7% are male, average age 39.2. Top brand affinities: Instagram, Medicine, mulheres, Pop music, Rock music.
Top brand affinities include Instagram, Medicine, mulheres, with strongest over-indexing on Instagram (1.66× the country average).
Demographically, the Men's Fitness audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, Sports Activity.
The typical Men's Fitness fan in Brazil is more female, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for Instagram.
The key figures that characterise the Men's Fitness profile in Brazil.
55.3% are female, 44.7% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 39.2 |
| Estimated audience size | 6,348,373 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 26% | |
| 30-39 | 25% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Men's Fitness audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.4% |
| Germany | 5.7% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Men's Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Personal trainer | Sports | 2.71× | ||
| 02 | Bodybuilding | Sports | 2.31× | ||
| 03 | Smart Fit | Sports | 2.13× | ||
| 04 | mulheres | Movies & TV | 2.07× | ||
| 05 | JusBrasil | Internet & Social Media | 1.91× | ||
| 06 | CVC Viagens | Travel & Leisure | 1.89× | ||
| 07 | PCI Concursos | Shopping | 1.73× | ||
| 08 | Betfair | Games | 1.69× | ||
| 09 | Internet & Social Media | 1.66× | |||
| 10 | Beleza na Web | Shopping | 1.66× | ||
| 11 | Riachuelo | Shopping | 1.64× | ||
| 12 | WebMotors | Cars & Mobility | 1.63× | ||
| 13 | Medicine | Business & Career | 1.62× | ||
| 14 | Pop music | Music & Radio | 1.61× | ||
| 15 | Natural skin care | Beauty & Wellness | 1.58× | ||
| 16 | Hip hop music | Music & Radio | 1.56× | ||
| 17 | Tooth brushing | Health | 1.56× | ||
| 18 | Swimming | Sports | 1.54× | ||
| 19 | Rock music | Music & Radio | 1.52× | ||
| 20 | Sport Club do Recife | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.51× | |
| Sports Activity | POWER | 1.48× | |
| Mindfulness | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Spirituality | BALANCE | 0.61× | |
| Tradition | CONSERVATISM | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Men's Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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