A data profile of the people who buy, follow and care about Nike in Austria — modelled from more than twelve digital signal sources. Nike has an estimated audience of 1,142,296 people in Austria.
The average Nike fan in Austria is 38.8 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Hervis, Primark, Gina Tricot, with strongest over-indexing on Hervis (3.31× the country average).
Demographically, the Nike audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Nike fan in Austria is more female, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Hervis.
The key figures that characterise the Nike profile in Austria.
60.1% are female, 39.9% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 38.8 |
| Estimated audience size | 1,142,296 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Nike audience comes from Austria.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 9.6% |
| Germany | 6.1% |
Where the Nike audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~70K | 2.56× | |
| 02 | Vienna | ~200K | 0.95× | |
| 03 | Lower Austria | ~100K | 0.87× | |
| 04 | Upper Austria | ~100K | 0.84× | |
| 05 | Tyrol | ~70K | 0.84× | |
| 06 | Salzburg | ~60K | 0.80× | |
| 07 | Styria | ~100K | 0.76× | |
| 08 | Vorarlberg | ~30K | 0.70× | |
| 09 | Carinthia (state) | ~40K | 0.68× |
The strongest cross-interests of the Nike audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gina Tricot | Fashion & Accessoires | 5.87× | ||
| 02 | Pull&Bear | Fashion & Accessoires | 5.32× | ||
| 03 | Pull & Bear | Fashion & Accessoires | 5.29× | ||
| 04 | Sportswear (fashion) | Fashion & Accessoires | 4.58× | ||
| 05 | Foot Locker | Shopping | 4.46× | ||
| 06 | Sneaker collecting | Fashion & Accessoires | 3.84× | ||
| 07 | Stradivarius | Shopping | 3.58× | ||
| 08 | Hervis | Sports | 3.31× | ||
| 09 | Converse | Fashion & Accessoires | 3.18× | ||
| 10 | Expensive Taste | Business & Career | 3.15× | ||
| 11 | Sports equipment | Sports | 3.12× | ||
| 12 | Primark | Shopping | 2.77× | ||
| 13 | Streetwear | Fashion & Accessoires | 2.77× | ||
| 14 | Sneakers (footwear) | Fashion & Accessoires | 2.35× | ||
| 15 | Home repair | Home & Garden | 2.30× | ||
| 16 | Zara | Shopping | 2.28× | ||
| 17 | Drop shipping | Shopping | 2.16× | ||
| 18 | Adidas | Fashion & Accessoires | 2.12× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.82× | ||
| 20 | H&M | Shopping | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.69× | |
| Healthy Lifestyle | BALANCE | 1.31× | |
| Early Adopter Mentality | POWER | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.56× | |
| Mindfulness | BALANCE | 0.66× | |
| Price Sensitivity | PREMIUM | 0.76× |
Nike's target market in Austria covers an estimated 1,142,296 people, concentrated in Vienna and Lower Austria.
60.1% of the Nike audience are female, 39.9% are male, with an average age of 38.8 years.
Nike fans show strongest brand affinity for Hervis (3.31×), Primark (2.77×), and Gina Tricot (5.87×) over the country average.
Nike fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Nike itself, the audience over-indexes on Primark (2.77×), Gina Tricot (5.87×), Sportswear (fashion) (4.58×), and H&M (1.7×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Nike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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