A data profile of the people who buy, follow and care about Seafood in Sweden — modelled from more than twelve digital signal sources. Seafood has an estimated audience of 1,405,878 people in Sweden.
Seafood has an estimated audience of 1,405,878 people in Sweden. 65.2% are female, 34.8% are male, average age 45.2. Top brand affinities: Hemnet, Pet food, Diners, Discounts and allowances, KappAhl.
Top brand affinities include Hemnet, Pet food, Diners, with strongest over-indexing on Hemnet (1.7× the country average).
Demographically, the Seafood audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
The typical Seafood fan in Sweden is more female, around 45.2 years old, with strong Design Affinity tendencies and a notable affinity for Hemnet.
The key figures that characterise the Seafood profile in Sweden.
65.2% are female, 34.8% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 45.2 |
| Estimated audience size | 1,405,878 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Seafood audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 11.1% |
| China | 7.1% |
The strongest cross-interests of the Seafood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Energy drinks | Food & Beverages | 3.81× | ||
| 02 | Diners | Food & Beverages | 3.79× | ||
| 03 | Fast casual restaurants | Food & Beverages | 3.69× | ||
| 04 | Pet food | Pets & Animals | 3.41× | ||
| 05 | Healthy habits | Health | 3.34× | ||
| 06 | Discounts and allowances | Shopping | 3.05× | ||
| 07 | Soft drinks | Food & Beverages | 2.91× | ||
| 08 | Pizza | Food & Beverages | 2.79× | ||
| 09 | Air travel | Travel & Leisure | 2.67× | ||
| 10 | Men's Fitness | Sports | 2.66× | ||
| 11 | Theme parks | Travel & Leisure | 2.55× | ||
| 12 | Juice | Food & Beverages | 2.51× | ||
| 13 | KappAhl | Fashion & Accessoires | 2.19× | ||
| 14 | Strength training | Sports | 1.90× | ||
| 15 | Lindex | Fashion & Accessoires | 1.72× | ||
| 16 | Hemnet | Home & Garden | 1.70× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 1.70× | ||
| 18 | Sparkling wine | Food & Beverages | 1.66× | ||
| 19 | Veganism | Food & Beverages | 1.58× | ||
| 20 | Distilled beverage | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.83× | |
| Healthy Lifestyle | BALANCE | 1.20× | |
| Patriotism | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.76× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Travelling | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Seafood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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