A data profile of the people who buy, follow and care about Juice in Sweden — modelled from more than twelve digital signal sources. Juice has an estimated audience of 1,220,169 people in Sweden.
Juice has an estimated audience of 1,220,169 people in Sweden. 63.7% are female, 36.3% are male, average age 42.5. Top brand affinities: Biltema, Hemnet, Gina Tricot, KappAhl, Flower.
Top brand affinities include Biltema, Hemnet, Gina Tricot, with strongest over-indexing on Biltema (2.16× the country average).
Demographically, the Juice audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Indulgence.
The typical Juice fan in Sweden is more female, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Juice profile in Sweden.
63.7% are female, 36.3% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 42.5 |
| Estimated audience size | 1,220,169 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Juice audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 7.0% |
| China | 5.6% |
The strongest cross-interests of the Juice audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.09× | ||
| 02 | Seafood | Food & Beverages | 2.51× | ||
| 03 | Lunch | Food & Beverages | 2.44× | ||
| 04 | Hamburger | Food & Beverages | 2.23× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 2.19× | ||
| 06 | Biltema | Business & Career | 2.16× | ||
| 07 | Hemnet | Home & Garden | 2.16× | ||
| 08 | Pizza | Food & Beverages | 2.08× | ||
| 09 | Flower | Home & Garden | 2.03× | ||
| 10 | Crochet | Home & Garden | 2.03× | ||
| 11 | KappAhl | Fashion & Accessoires | 2.01× | ||
| 12 | Desserts | Food & Beverages | 1.99× | ||
| 13 | Real property | Home & Garden | 1.93× | ||
| 14 | Science | Business & Career | 1.76× | ||
| 15 | Winery | Food & Beverages | 1.73× | ||
| 16 | Lindex | Fashion & Accessoires | 1.70× | ||
| 17 | Organic food | Food & Beverages | 1.69× | ||
| 18 | Cocktail | Food & Beverages | 1.59× | ||
| 19 | Hobby | Home & Garden | 1.56× | ||
| 20 | Barbecue | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.27× | |
| Indulgence | JOY | 1.26× | |
| Community Orientation | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.96× | |
| Price Sensitivity | PREMIUM | 0.97× | |
| Risk Appetite | THRILL | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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