A data profile of the people who buy, follow and care about Juice in Finland — modelled from more than twelve digital signal sources. Juice has an estimated audience of 725,074 people in Finland.
Juice has an estimated audience of 725,074 people in Finland. 73.0% are female, 27.0% are male, average age 42.3. Top brand affinities: Helsinki, Gina Tricot, Swimming pool, Lunch, Flower.
Top brand affinities include Helsinki, Gina Tricot, Swimming pool, with strongest over-indexing on Helsinki (2.0× the country average).
Demographically, the Juice audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Juice fan in Finland is more female, around 42.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Helsinki.
The key figures that characterise the Juice profile in Finland.
73.0% are female, 27.0% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 42.3 |
| Estimated audience size | 725,074 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Juice audience comes from Finland.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 7.0% |
| China | 5.6% |
The strongest cross-interests of the Juice audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Swimming pool | Sports | 2.55× | ||
| 02 | Seafood | Food & Beverages | 2.38× | ||
| 03 | Shih Tzu | Pets & Animals | 2.20× | ||
| 04 | Beagle | Pets & Animals | 2.13× | ||
| 05 | Rottweiler | Pets & Animals | 2.01× | ||
| 06 | Helsinki | Travel & Leisure | 2.00× | ||
| 07 | Forestry | Home & Garden | 2.00× | ||
| 08 | Distilled beverage | Food & Beverages | 1.99× | ||
| 09 | Dachshund | Pets & Animals | 1.95× | ||
| 10 | Lunch | Food & Beverages | 1.87× | ||
| 11 | Golden Retriever | Pets & Animals | 1.87× | ||
| 12 | Cupcake | Food & Beverages | 1.77× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.76× | ||
| 14 | Flower | Home & Garden | 1.71× | ||
| 15 | Organic food | Food & Beverages | 1.70× | ||
| 16 | Local food | Food & Beverages | 1.68× | ||
| 17 | Scandinavia | Travel & Leisure | 1.68× | ||
| 18 | Lindex | Fashion & Accessoires | 1.66× | ||
| 19 | Ice cream | Food & Beverages | 1.62× | ||
| 20 | Grilling | Food & Beverages | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.37× | |
| Quality Awareness | PREMIUM | 1.28× | |
| Indulgence | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.93× | |
| Need for Security | CONSERVATISM | 0.97× | |
| Early Adopter Mentality | POWER | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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