A data profile of the people who buy, follow and care about Strength training in Sweden — modelled from more than twelve digital signal sources. Strength training has an estimated audience of 1,558,943 people in Sweden.
Strength training has an estimated audience of 1,558,943 people in Sweden. 53.6% are female, 46.4% are male, average age 41.8. Top brand affinities: Sveriges Television, Jotex, Intersport, Drop shipping, Personal trainer.
Top brand affinities include Sveriges Television, Jotex, Intersport, with strongest over-indexing on Sveriges Television (1.66× the country average).
Demographically, the Strength training audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Strength training fan in Sweden is balanced, around 41.8 years old, with strong Mindfulness tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Strength training profile in Sweden.
53.6% are female, 46.4% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 41.8 |
| Estimated audience size | 1,558,943 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Strength training audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 7.1% |
| China | 5.7% |
The strongest cross-interests of the Strength training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.58× | ||
| 02 | Protein bar | Food & Beverages | 3.58× | ||
| 03 | Aerobics | Sports | 3.58× | ||
| 04 | Energy bar | Food & Beverages | 3.58× | ||
| 05 | Gymshark | Sports | 3.03× | ||
| 06 | Personal trainer | Sports | 2.89× | ||
| 07 | Gymnastics | Sports | 2.42× | ||
| 08 | Baby food | Kids & Family | 2.20× | ||
| 09 | Intersport | Shopping | 1.99× | ||
| 10 | Seafood | Food & Beverages | 1.90× | ||
| 11 | True crime | Movies & TV | 1.86× | ||
| 12 | Drop shipping | Shopping | 1.85× | ||
| 13 | Pizza | Food & Beverages | 1.72× | ||
| 14 | Sveriges Television | Technology & Electronics | 1.66× | ||
| 15 | Local food | Food & Beverages | 1.62× | ||
| 16 | Fitness and figure competition | Sports | 1.62× | ||
| 17 | Sportswear (activewear) | Fashion & Accessoires | 1.60× | ||
| 18 | Happiness | Health | 1.55× | ||
| 19 | Desserts | Food & Beverages | 1.50× | ||
| 20 | Tattoos | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.48× | |
| Career Orientation | POWER | 1.44× | |
| Sports Activity | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.78× | |
| Creativity | OPEN | 0.90× | |
| Convenience Orientation | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Strength training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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