A data profile of the people who buy, follow and care about Strength training in Ireland — modelled from more than twelve digital signal sources. Strength training has an estimated audience of 866,126 people in Ireland.
Strength training has an estimated audience of 866,126 people in Ireland. 52.2% are female, 47.8% are male, average age 37.9. Top brand affinities: Mixed martial arts, Running, Gymshark, Apprenticeship, Self-esteem.
Top brand affinities include Mixed martial arts, Running, Gymshark, with strongest over-indexing on Mixed martial arts (1.52× the country average).
Demographically, the Strength training audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
The typical Strength training fan in Ireland is balanced, around 37.9 years old, with strong Risk Appetite tendencies and a notable affinity for Mixed martial arts.
The key figures that characterise the Strength training profile in Ireland.
52.2% are female, 47.8% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 37.9 |
| Estimated audience size | 866,126 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 15% |
of the worldwide Strength training audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 7.1% |
| China | 5.7% |
The strongest cross-interests of the Strength training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garmin | Technology & Electronics | 2.00× | ||
| 02 | Bad Bunny | Music & Radio | 1.96× | ||
| 03 | Gymshark | Sports | 1.91× | ||
| 04 | New York City Marathon | Sports | 1.88× | ||
| 05 | MyFitnessPal | Sports | 1.84× | ||
| 06 | Bodybuilding | Sports | 1.73× | ||
| 07 | Calisthenics | Sports | 1.72× | ||
| 08 | Treadmill | Sports | 1.71× | ||
| 09 | Running | Sports | 1.65× | ||
| 10 | Foot Locker | Shopping | 1.59× | ||
| 11 | Apprenticeship | Business & Career | 1.58× | ||
| 12 | Kinesiology | Health | 1.58× | ||
| 13 | Self-esteem | Health | 1.57× | ||
| 14 | Collagen | Beauty & Wellness | 1.57× | ||
| 15 | Canada Goose | Fashion & Accessoires | 1.55× | ||
| 16 | Reebok | Fashion & Accessoires | 1.53× | ||
| 17 | Mixed martial arts | Sports | 1.52× | ||
| 18 | Activity tracker | Technology & Electronics | 1.52× | ||
| 19 | Under Armour | Fashion & Accessoires | 1.51× | ||
| 20 | Anytime Fitness | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.27× | |
| Sports Activity | POWER | 1.27× | |
| Extroversion | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Creativity | OPEN | 0.86× | |
| DIY Mentality | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Strength training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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