A data profile of the people who buy, follow and care about Strength training in Austria — modelled from more than twelve digital signal sources. Strength training has an estimated audience of 1,086,510 people in Austria.
Strength training has an estimated audience of 1,086,510 people in Austria. 47.3% are female, 52.7% are male, average age 38.5. Top brand affinities: High-intensity interval training, Quality of life, FC Bayern Munich, Happiness, Half marathon.
Top brand affinities include High-intensity interval training, Quality of life, FC Bayern Munich, with strongest over-indexing on High-intensity interval training (4.74× the country average).
Demographically, the Strength training audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
The typical Strength training fan in Austria is balanced, around 38.5 years old, with strong Mindfulness tendencies and a notable affinity for High-intensity interval training.
The key figures that characterise the Strength training profile in Austria.
47.3% are female, 52.7% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 38.5 |
| Estimated audience size | 1,086,510 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 16% |
of the worldwide Strength training audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 7.1% |
| China | 5.7% |
The strongest cross-interests of the Strength training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-intensity interval training | Sports | 4.74× | ||
| 02 | Half marathon | Sports | 4.29× | ||
| 03 | Stretching | Sports | 2.92× | ||
| 04 | Aerobics | Sports | 2.79× | ||
| 05 | Natural foods | Food & Beverages | 2.32× | ||
| 06 | First-time buyer | Shopping | 2.10× | ||
| 07 | Pet store | Pets & Animals | 1.91× | ||
| 08 | Personal trainer | Sports | 1.91× | ||
| 09 | Livemusic | Music & Radio | 1.81× | ||
| 10 | Hiking boot | Fashion & Accessoires | 1.75× | ||
| 11 | Quality of life | Health | 1.72× | ||
| 12 | Nike | Fashion & Accessoires | 1.68× | ||
| 13 | Local food | Food & Beverages | 1.67× | ||
| 14 | Happiness | Health | 1.62× | ||
| 15 | Concerts | Music & Radio | 1.62× | ||
| 16 | FC Bayern Munich | Sports | 1.61× | ||
| 17 | Renovation | Home & Garden | 1.57× | ||
| 18 | Felix Baumgartner | Sports | 1.56× | ||
| 19 | Instant messaging | Internet & Social Media | 1.53× | ||
| 20 | Lindsey Vonn | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.53× | |
| Early Adopter Mentality | POWER | 1.43× | |
| Pet Ownership | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Creativity | OPEN | 0.81× | |
| Quality Awareness | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Strength training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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