Strength training Audience in Italy
Strength training has an estimated audience of 9,393,933 people in Italy. 47.3% are female, 52.7% are male, average age 42.1. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Progressive rock, Horoscope, FIFA World Cup, Do it yourself (DIY), Personal trainer.
The average Strength training fan in Italy is 42.1 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Progressive rock, Horoscope, FIFA World Cup, with strongest over-indexing on Progressive rock (5.24× the country average). Demographically, the Strength training audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Strength training fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 42.1 |
| Estimated audience size | 9,393,933 |
Audience persona
The typical Strength training fan in Italy is balanced, around 42.1 years old, with strong Extroversion tendencies and a notable affinity for Progressive rock.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,935,657 | 1.17× |
| Lazio | 1,026,009 | 0.89× |
| Campania | 786,203 | 0.75× |
| Veneto | 765,449 | 1.03× |
| Piedmont | 579,667 | 0.83× |
| Sicilia | 548,796 | 0.67× |
| Tuscany | 542,260 | 0.87× |
| Emilia-Romagna | 535,203 | 0.7× |
| Puglia | 514,629 | 0.8× |
| Liguria | 220,805 | 0.84× |
| Marche | 217,428 | 0.93× |
| Calabria | 204,717 | 0.71× |
| Umbria | 178,130 | 1.17× |
| Sardinia | 171,954 | 0.65× |
| Friuli-Venezia Giulia | 168,431 | 0.95× |
| Abruzzo | 153,438 | 0.74× |
| Trentino-Alto Adige/Südtirol | 147,531 | 0.83× |
| Basilicata | 146,317 | 1.71× |
| Molise | 123,023 | 2.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 5.24× | Music & Radio |
| Horoscope | 5.97× | Health |
| FIFA World Cup | 1.73× | Sports |
| Do it yourself (DIY) | 1.8× | Home & Garden |
| Personal trainer | 2.62× | Sports |
| A.C. Milan | 1.54× | Sports |
| Tattoos | 1.77× | Fashion & Accessoires |
| Local food | 1.9× | Food & Beverages |
| Gazebo | 5.37× | Home & Garden |
| Kawasaki | 3.62× | Cars & Mobility |
| Pillow | 3.46× | Home & Garden |
| Gymnastics | 2.1× | Sports |
| Meat | 1.75× | Food & Beverages |
| Harry Potter | 1.5× | Movies & TV |
| Summer vacation | 2.25× | Travel & Leisure |
| Track and field | 2.64× | Sports |
| Ligue 1 | 2.68× | Sports |
| Sneaker collecting | 2.79× | Fashion & Accessoires |
| Deal of the day | 2× | Shopping |
| CrossFit | 2.64× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.68 |
| Risk Appetite | THRILL | 1.66 |
| LGBTQ+ Identity | OPEN | 1.59 |
| Sports Activity | POWER | 1.47 |
| Travelling | THRILL | 1.34 |
| Early Adopter Mentality | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 7.1% |
| China | 5.7% |
See Strength training audiences in other countries
- Strength training — Germany
- Strength training — United States
- Strength training — United Kingdom
- Strength training — France
- Strength training — Spain
- Strength training — Brazil
- Strength training — Japan
- Strength training — South Korea
- Strength training — India
- Strength training — Canada
- Strength training — Mexico
More Sports audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Strength training have in Italy?
Strength training has an estimated audience of 9,393,933 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Strength training fans?
47.3% of Strength training fans are female, 52.7% are male, with an average age of 42.1 years.
Which brands do Strength training fans like most?
Strength training fans show strongest brand affinity for Progressive rock (5.24×), Horoscope (5.97×), and FIFA World Cup (1.73×) over the country average.
Where do Strength training fans live in Italy?
Strength training fans in Italy are most concentrated in Lombardy (reach 1,935,657), Lazio (reach 1,026,009), and Campania (reach 786,203). These three regions account for the largest share of the active audience.
What other brands do Strength training fans also like?
Beyond Strength training itself, the audience over-indexes on Horoscope (5.97×), FIFA World Cup (1.73×), Do it yourself (DIY) (1.8×), and Personal trainer (2.62×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Strength training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.