A data profile of the people who buy, follow and care about Strength training in Italy — modelled from more than twelve digital signal sources. Strength training has an estimated audience of 9,393,933 people in Italy.
The average Strength training fan in Italy is 42.1 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Gymnastics, Robert Redford, Personal trainer, with strongest over-indexing on Gymnastics (2.25× the country average).
Demographically, the Strength training audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Strength training fan in Italy is balanced, around 42.1 years old, with strong Mindfulness tendencies and a notable affinity for Gymnastics.
The key figures that characterise the Strength training profile in Italy.
47.3% are female, 52.7% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 42.1 |
| Estimated audience size | 9,393,933 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Strength training audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 7.1% |
| China | 5.7% |
Where the Strength training audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Molise | ~50K | 1.19× | |
| 02 | Lombardy | ~2M | 1.13× | |
| 03 | Basilicata | ~90K | 1.08× | |
| 04 | Umbria | ~200K | 1.02× | |
| 05 | Veneto | ~800K | 1.01× | |
| 06 | Marche | ~200K | 0.99× | |
| 07 | Friuli-Venezia Giulia | ~200K | 0.99× | |
| 08 | Trentino-Alto Adige/Südtirol | ~200K | 0.98× | |
| 09 | Liguria | ~300K | 0.97× | |
| 10 | Abruzzo | ~200K | 0.97× | |
| 11 | Tuscany | ~600K | 0.96× | |
| 12 | Calabria | ~300K | 0.96× | |
| 13 | Sardinia | ~300K | 0.95× | |
| 14 | Lazio | ~1M | 0.94× | |
| 15 | Piedmont | ~700K | 0.94× | |
| 16 | Puglia | ~600K | 0.94× | |
| 17 | Campania | ~1M | 0.91× | |
| 18 | Sicilia | ~700K | 0.91× | |
| 19 | Emilia-Romagna | ~700K | 0.90× |
The strongest cross-interests of the Strength training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aerobics | Sports | 3.24× | ||
| 02 | Robert Redford | Movies & TV | 2.77× | ||
| 03 | Skechers | Fashion & Accessoires | 2.69× | ||
| 04 | CrossFit | Sports | 2.38× | ||
| 05 | Facial hair | Beauty & Wellness | 2.35× | ||
| 06 | Gymnastics | Sports | 2.25× | ||
| 07 | Sun tanning | Beauty & Wellness | 2.21× | ||
| 08 | Sneaker collecting | Fashion & Accessoires | 2.18× | ||
| 09 | Personal trainer | Sports | 2.10× | ||
| 10 | The Championships, Wimbledon | Sports | 1.96× | ||
| 11 | Luxury real estate | Business & Career | 1.96× | ||
| 12 | Track and field | Sports | 1.70× | ||
| 13 | Superman | Movies & TV | 1.65× | ||
| 14 | Activism | Politics & Society | 1.59× | ||
| 15 | Motorcycle accessories | Cars & Mobility | 1.59× | ||
| 16 | Digital photography | Business & Career | 1.56× | ||
| 17 | Self-esteem | Health | 1.53× | ||
| 18 | Deal of the day | Shopping | 1.51× | ||
| 19 | Summer vacation | Travel & Leisure | 1.51× | ||
| 20 | Self-love | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.42× | |
| Risk Appetite | THRILL | 1.39× | |
| Career Orientation | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Tradition | CONSERVATISM | 0.63× | |
| Spirituality | BALANCE | 0.74× |
Strength training has an estimated audience of 9,393,933 people in Italy, concentrated in Lombardy and Lazio.
47.3% of Strength training fans are female, 52.7% are male, with an average age of 42.1 years.
Strength training fans show strongest brand affinity for Gymnastics (2.25×), Robert Redford (2.77×), and Personal trainer (2.1×) over the country average.
Strength training fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Strength training itself, the audience over-indexes on Robert Redford (2.77×), Personal trainer (2.1×), CrossFit (2.38×), and Digital photography (1.56×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Strength training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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